JK Paper Launches ‘Sandese Aate Hai’ Campaign to Honour Soldiers with Handwritten Letters in Collaboration with Kamiya Jani & Curly Tales
New Delhi, August 13, 2024.
JK Paper, a leading name in the paper manufacturing industry, is thrilled to unveil the ‘Sandese Aate Hai’ campaign, a nationwide effort dedicated to honouring and expressing gratitude to the courageous soldiers safeguarding our borders. This year-long initiative — in partnership with Curly Tales features acclaimed digital content creator Kamiya Jani — will revitalise the tradition of handwritten letters, allowing citizens to send personal messages to our Jawans at the border.
The ‘Sandese Aate Hai’ campaign, will roll out in multiple phases, is aimed at celebrating patriotism and enhancing community engagement during important national days and events. The campaign will feature on-ground activations such as school programs and Vox-Pop interviews. These ac...
