E-commerce Leads in Influencer Marketing Spending with 27 Percent, Followed by FMCG: Kofluence Influencer
New Delhi, April 10, 2024.
Kofluence, India's leading Social Media Influencer Marketing-Tech platform, proudly announces the release of its annual benchmarking report, Decoding Influence: The 2024 Influencer Marketing Report. From tracing the genesis of influencer marketing to delving into the psychology underpinning consumer behavior, and from analyzing the total market size to examining compelling case studies, the report comprehensively illuminates key trends, challenges, and opportunities within the Creator Economy. By offering strategic recommendations and actionable data-backed insights, readers can be equipped with the necessary tools to effectively navigate and capitalize on the opportunities presented by this evolving industry.
Ritesh Ujjwal, Co-Founder of Kofluence, emphasi...
