Tag: LinkedIn

New Delhi, February, 2025.Two years on, generative AI has evolved from a buzzword into a business essential, with leaders across India embracing its potential. According to new research by LinkedIn, the world’s largest professional network, 98% of business leaders in India say helping their organisations speed up AI adoption is their strategic priority in 2025. However, finding talent with the right skills remains a challenge.Finding the right mix of AI and human skills is a challenge for nearly 3 in 5 recruiters in IndiaLinkedIn research shows that 54% of HR professionals in India report that only half, or fewer, of the job applications they receive meet all required and preferred qualifications. Finding candidates with the right technical (61%) and soft skills (57%) remains t...

India, February, 2025.The pressure for B2B marketers is intensifying as nearly half of them in India have to justify marketing spend to C-suite executives on a monthly basis, according to new research from LinkedIn, the world’s largest professional network and leading B2B advertising platform. With the length of B2B buying cycles getting longer, the majority (89%) of B2B marketers say it’s getting harder to measure long-term impact of a campaign.LinkedIn’s new ‘B2B ROI Impact’ research,* which surveyed over 1,000 B2B marketers in the US, UK, France, and India, highlights the ongoing pressures that marketers face to demonstrate the impact of their work on company revenue. 84% of B2B CMOs in the country say that proving campaign return-on-investment (ROI) has become more important in...