Lux Industries Unveils Lux Nitro: A Bold New Chapter in Men’s Innerwear After 22 Years
New Delhi, February 10, 2025.Lux Industries Limited, a name synonymous with excellence in the hosiery industry, proudly announces the launch of its latest premium men’s innerwear brand, Lux Nitro. This marks a significant milestone for the company with a new brand launch in 22 years in the men’s innerwear segment, symbolizing a bold step forward to reinvigorate the market with a fresh and youthful personality. Lux Nitro aims to redefine the innerwear segment by combining superior quality, cutting-edge technology, and contemporary style, making it the ultimate choice for today’s youth. With the tagline "Yeh Andar Ki Baat Hai," the brand emphasizes inner strength and the importance of the right fit in empowering self-confidence. Bollywood sensation Kartik Aaryan has been unveiled as the ...
