Mahindra Collaborates with Santanu Hazarika and Nought One to Showcase XUV 3XO Inspired Streetwear Collection
Mumbai, May 20, 2024.
Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, has teamed up with artists Santanu Hazarika and Abhishek Paatni of Nought One to showcase a streetwear collection that draws inspiration from the design and colors of the Mahindra XUV 3XO. The collection was introduced at the XUV 3XO ‘Tech Fashion Tour’, an Exhibit Property, held in Mumbai, featuring youth icon and Bollywood star Siddhant Chaturvedi, famous for his power-packed performances, as the showstopper. His presence added star power to the event, underscoring Mahindra’s innovative approach to connecting with new-age customers.
Design elements from the XUV 3XO, like its distinctive diamond inserts and logo, have been creatively adapted into the apparel, linking the pieces directly to the SUV’...
