Marico’s Saffola Honey and Pankaj Tripathi Uncover the Secret of Shuddha Honey in its latest TVC
Mumbai, 1st October 2024.
Marico Limited’s Saffola Honey, one of India's leading honey brands, today unveiled its latest TVC featuring actor Pankaj Tripathi. The TVC invites viewers on a captivating journey through the Sundarban forest, beautifully showcasing the challenges and lengths one might need to go through to source Shuddha honey, but thanks to Saffola Honey Made with Sundarbans Forest Honey, this exquisite treasure is made easily accessible in our nearby stores.
The TVC, conceptualized by Mullen Lintas, opens with a woman in a grocery store, asking Pankaj Tripathi, the shopkeeper, for Shuddha honey. Pankaj, with the iconic twinkle in his eye, hands her a jar of Saffola Honey and says, “Shukar hai Saffola Honey hai madam, Varnaa…” In that instant, the mundane store ...
