Nykaa makes its OTT debut with ‘Nykaa Wali Shaadi’ in partnership with Jio Cinema and Tiger Telly
Mumbai, 31st January 2024:
Produced by Tiger Telly - Zoya Akhtar and Reema Kagti’s advertisement vertical that tells stories across shorter formats, Nykaa Wali Shaadi is a celebration of beauty, love, and the deep connection between the couple. Premiering on Jio Cinema on 31st January, the series features four real brides as Nykaa gives them the bridal beauty look of their dreams, documented against the backdrop of their wedding.
In every Indian wedding, the bride’s beauty is not just an element, it’s the centerpiece of the celebration. While once the bride’s outfit was the focal point of her transformation, today, makeup has evolved into a defining element of her bridal journey. Her look is a culmination of dreams, traditions, and meticulous planning, immortalized in photograp...
