Parle Agro Unveils SMOODH’s Fun and Wholesome New Summer Ad Campaign
New Delhi, April 2024:India’s beverage giant, Parle Agro has launched its latest summer campaign for its disruptive dairy brand, Smoodh. Featuring, Varun Dhawan, the brand brings a wave of new offerings to the summer season.The new TVC, strongly en capsules the rich smoothness and sensory appeal of this delicious, flavourfulbeverage.Conceptualized by &Walsh, the brand film reaffirms Smoodh's status as the smoothest flavoured milk brand on the market.Its creamy and delicious taste sets it apart as truly ‘dairy extraordinary’.The film uses a strong creative hook and a distinct visual look that will appeal to the younger audience. The unique and unforgettable tag line of “Oh so SMOODH” is bound to get registered in the minds of the audience with the quirky usage of the tag l...
