Parle Products collaborates with IBM
Bengaluru, September 12, 2023. IBM (NYSE: IBM) today announced the expansion of its collaboration with Parle Products, the largest selling biscuit brand in India, to further the company’s digital transformation journey. By deploying cloud and AI for business solutions through the course of engagement, Parle was able to reduce sourcing cost, enhance sales forecast accuracy, lower cost to serve and optimize overall IT infrastructure.Prior to embarking on the transformation journey, Parle was dealing with complexities in their intricate supply and distribution network because of non-differentiated strategies across products as well as channel and fulfilment approaches. This resulted in service level constraints and higher cost to serve. Since its association with IBM in 2014...