Rusan Pharma’s 2baconil Launches Anthem-Led “2baconil Kar, Zindagi Fulfil Kar” Campaign on World No Tobacco Day 2025
Mumbai, May 30, 2025.This World No Tobacco Day, Rusan Pharma’s nicotine patch brand ‘2baconil’ has unveiled a quirky anthem-driven campaign titled “2baconil Kar, Zindagi Fulfil Kar.” The new campaign represents a bold creative shift in anti-tobacco messaging – moving away from fear-based scare tactics and instead embracing empathy, relatability, and humour. By positioning 2baconil as a non-judgmental, supportive quit-smoking partner, the campaign speaks to people who smoke in their own language and with a dose of light-hearted encouragement.Conceived by digital agency Beeing Social, the anthem-style creative film is a musical ode to quitting smoking that swaps gloom and guilt for wit and warmth. Anti-smoking campaigns often rely on graphic fear appeals, from shocking imag...
