This Father’s Day, SBI Life’s #PapaHainNa honours the multi-faceted role of father, as ‘Life Mitra’; a friend, mentor and financial guardian
Mumbai, June 14, 2024.
Fathers have always been a constant source of inspiration in the lives of their children. Their wise ways to tackle life challenges are unmatched and every child is grateful for their father's advice. This Father's Day, SBI Life Insurance honour's the multi-faceted role played by fathers in their child's life as 'Life Mitra'- a friend, mentor & financial guardian. This is beautifully depicted in SBI Life's digital film released under the company's flagship digital property #PapaHainNa to highlight the pragmatic & insightful side of father's, who apply their experiences to navigate through life's challenges.
The digital film showcases the essence of SBI Life's brand philosophy, emphasizing the dual role played by fathers both as professionals and caregiv...