Shahi Exports Unveils New Brand Identity to Mark 50th Anniversary
New Delhi, November 12, 2024.
Shahi Exports, India’s largest apparel manufacturer and exporter, announced a significant rebranding initiative as it celebrates its 50th anniversary. This milestone marks a new chapter for the company, reaffirming its commitment to ethical practices, sustainable innovation, and empowering its workforce.
Founded by Mrs Sarla Ahuja in 1974 from a small home set-up, Shahi has grown to become one of the world's most trusted apparel manufacturers. Today, Shahi has over fifty factories across eight Indian states and 80% vertical integration of the garment-making process.
Crafting a New Identity
The brand refresh introduces a new visual identity encapsulating Shahi’s spirit and persona. The new logo features a gradient color palette, shi...