Snap Inc. & BCG Launch India’s First Report Highlighting Gen Z’s Distinctive Spending Power Across Multiple Categories
New Delhi, October 2024.
With a population of 377 million, Gen Z is now the largest generation ever to live in India. While they’re often perceived as teenagers, Gen Z is far from a homogeneous group. Their immense purchasing power and unique perspectives, behaviours demand the attention of businesses and marketers alike.
To separate fact from fiction and gain a deeper understanding of this influential generation, Snap Inc. partnered with Boston Consulting Group (BCG) to develop a report on Gen Z titled "The $2 Trillion Opportunity: How Gen Z is Shaping the New India".
This expansive research offers new perspectives into Indian Gen Z’s distinctive spending power across multiple categories, that no other report has explored in the past. The report also delves into uncovering unique...
