Snap Inc. & BCG Launch India’s First Report Highlighting Gen Z’s Distinctive Spending Power Across Multiple Categories
New Delhi, October 2024. With a population of 377 million, Gen Z is now the largest generation ever to live in India. While they’re often perceived as teenagers, Gen Z is far from a homogeneous group. Their immense purchasing power and unique perspectives, behaviours demand the attention of businesses and marketers alike. To separate fact…