Sprite introduces a quirky take to ‘Chill at Home’ after a busy day, featuring Vedang Raina
Gurgaon, August 2024.
Sprite, the iconic lemon and lime-flavored beverage, presents a fresh perspective to end-of-the-day ‘chill at home’ with its new quirky campaign. Teens are continuously striving to maximize their experiences by packing in more into their everyday. Balancing studies, extracurricular activities, social expectations and personal goals can be overwhelming. The day is spent meeting the expectations of others and living up to the benchmarks set by people around you. Even as one walks into their home in the evening, they carry this baggage in their backpack they carry. With the never-ending hustle of life, it makes it extremely crucial for the young generation to find moments to simply chill and refresh. Recognizing this need, Sprite is stepping in as the ultimate c...
