Sprite unveils ‘ThandRakh’ brand films during ICC Men’s Cricket World Cup
Jaipur, October 2023.
Sprite, the lemon and lime-flavored beverage from the Coca-Cola Company encourages cricket fans to keep their cool during intense moments of matches through a series of brand films on ‘ThandRakh.’ With the ongoing ICC Men's Cricket World Cup, the natural impulse to become caught up in the intensity of the game's heated moments is inevitable. However, Sprite comes to the rescue as the ultimate refreshment to help fans stay cool and composed when the pressure is high.
In a series of captivating TV commercials, a group of friends are shown engrossed in the ICC Men's Cricket World Cup. While one of them is fixing the house premises, others are glued to the TV without wanting to miss a single ball. As the match's intensity rises, chaos ensues in the household at the ...
