Tag: Tata.ev

Mumbai, September 10, 2024. TATA.ev, the pioneer of India’s electric mobility revolution, has announced never-before prices on its bestselling models, Tiago.ev, Punch.ev and Nexon.ev, as part of its ‘Festival of Cars’ celebrations. Focused on making EVs more accessible to mainstream customers, prices have been reduced by up to ₹ 3 lakh for the Nexon.ev and up to ₹ 1.20 lakh for the Punch.ev. TATA.ev has been passing on the benefits of localization and technology improvements to customers, and has been able to bring ICE price parity with Curvv.ev launched last month. With this special offer, TATA.ev is bringing the prices of the best-selling Nexon.ev on par with ICE models as well for a limited time. In addition, festive offers on Punch.ev and Tiago.ev have also brought their prices c...

Jaipur, August 2024.  Tata Passenger Electric Mobility Ltd. (TPEM), a subsidiary of Tata Motors Ltd. and the pioneer of India's electric vehicle (EV) revolution, launched its #EasyToEV campaign – a myth busting campaign devised to educate customers and demystify several hearsays around EVs, fostering confidence among fence sitters and potential owners. This campaign was launched across platforms and was also showcased during the Tata IPL 2024 to capture a vast set of audience. This campaign is an extension to the Tata.ev’s ‘go.ev’ series of videos launched during last year’s Tata IPL 2023, which addressed various reasons for adopting an EV. Aimed at empowering the next generation of EV buyers in India, this year’s #EasyToEV campaign tackles key barriers through a series of relat...