Tag: Tata Trusts

Mumbai, Maharashtra, May 2025.In a bold departure from long-held societalnarratives, Tata Trusts hasunveiled a unique campaign to reframe how India understands menstruation. Every month, roughly 355 millionpeople in India menstruate. Yet, the subject remains shrouded in silence and shame and is linked to impurity, drawing societal stigma andburdened by age-old beliefs that link periods to fertilityand marriage.In fact, 71% of Indian girls are unaware of menstruation until they experience their first period.[i]For generations, this silence has shaped how menstruation is understood, reducing it to a marker of sexual maturity or the end of childhood, rather than recognizing it as a normal biological function.This campaign flips that narrative, invitingfamiliesto recognize menstruation for...

Mumbai, July, 2024.India’s breast cancer burden is a pressing public health concern, with one woman diagnosed with it every four minutes.  Early detection forms a powerful measure which can turn the tide against the rising cases and support timely cancer care. Raising breast cancer awareness can transform the narrative from one of fear to one of knowledge, empowering women to proactively take charge of their health.Dr. Shalaka Joshi, Surgical Oncologist, Tata Memorial Hospital, added, “Breast cancer affects 1 in 30 women in India, with incidence rates rising over the past 25 years. Early detection is crucial for achieving a high cure rate, with over 90% success at five years, if diagnosed early. Unfortunately, 60% of women in our country are diagnosed at an advanced stage due ...