Tata Trusts’ Public Health Awareness Campaign Highlights Reasons for Cervical Cancer Detection Delays, Promoting Early Screening
New Delhi, July 2025.Sometimes, one of the hardest battles a woman fights is the one with herself – the doubt, silence, and hesitation to put herself first. Tata Trusts’ public health awareness campaign, ‘Khud Se Jeet,’ captures this quiet conflict, urging women to seek timely cervical cancer screening and take charge of their health.Cervical cancer is the second most common cancer among Indian women, claiming nearly 75,000 lives each year—often due to late detection. Despite being highly treatable in its early stages, with 95% of cases successfully managed if caught early, many women do not get screened in time. Millions of women continue overlooking symptoms – either due to a significant lack of awareness about cervical cancer and its symptoms, or fear, stigma, and a culture of s...
