New Initiative Uses Behavioural Science to Encourage Bengaluru Metro Adoption
Bengaluru, April, 2025.The Bengaluru Metro Rail Corporation Limited (BMRCL), Bengaluru Metropolitan Transport Corporation (BMTC), and the Electronics City Industries Association (ELCIA), in collaboration with Toyota Mobility Foundation (TMF) and WRI India todaylaunched the “STAMP: Nudging Commuter Behaviour”—a pioneering initiative that leverages behavioural science and technology to encourage commuters to shift from personal vehicles to public transport.PROJECT BACKGROUNDWith the Namma Metro Yellow Line set to launch later in 2025, Electronic City—one of Bengaluru’s largest employment hubs—will be better connected to the city.This expansion will bring over one lakh jobs closer to the metro network, offering a faster and more sustainable alternative to private transport. ...
