The Coca-Cola Company | Exclusive News

25Jul

By editor3No Comments

Business News, Feature, Food and Beverages, National News

Coca-Cola Reports Second Quarter 2024 Results

New Delhi, July 2024. The Coca-Cola Company in its second-quarter 2024 results demonstrated continued momentum in an industry with many growth opportunities. “We are encouraged with our second quarter results, which delivered solid topline and operating income growth in an ever-changing landscape,” said James Quincey, Chairman and CEO of The Coca-Cola Company. “Together with our bottling partners, we continue to execute our highly effective all-weather strategy, and we are confident in our ability to deliver on our raised 2024 guidance and longer-term objectives.” He further added, “Business in India recovered from a slower start to the year driven by Sprite and Fanta as well as strong local brands such as Thums Up and Maaza. Strong end-to-end execution across our growth fl...

The Coca-Cola Company’s Honest Tea Launches #FindYourGood Campaign

28Jun

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Business News, Feature, Food and Beverages, National News

The Coca-Cola Company’s Honest Tea Launches #FindYourGood Campaign

New Delhi, June 2024. Honest Tea, a ready-to-drink beverage with organic green tea announces their newest #FindYourGood campaign in collaboration with celebrated author, columnist, and wellness enthusiast Twinkle Khanna. The newly launched film depicts Twinkle Khanna finding her calm amidst daily chaos, with #HonestTea, made from organic green tea, sourced from the famous Makaibari Tea estate. In a world filled with societal expectations, Honest Tea’s campaign nudges people to define their own way of relaxation. As a supportive ally in this quest, the brand offers two great tasting flavors, Lemon-Tulsi and Mango. To kick off the campaign, Honest Tea will roll out a series of social films and digital activations, engaging with consumers across various platforms. Conceptualized by W...

26Mar

By editor3No Comments

National News, Sports News

Thums Up launches TOOFAN

New Delhi, March 2024. Thums Up, India's home grown beverage brand from The Coca-Cola Company, is thrilled tolaunch Toofan: the Thums up brandedexclusive charteredplane as part of its latest campaign,’World Cup ka Toofani Tour’ to the ICC T20 World Cup.As the official beverage partner of ICC T20 World Cup, Thums Up continues to redefine fan engagement, setting new benchmarks for fan experiences in the realm of sports. This year, Thums Up is taking cricket enthusiasts on a once in a lifetime adventure to West Indies on an exclusive Thums Up plane, promising an electrifying experience like never before. The campaign features India’sloved Cricket-duo: Yuvraj Singh and Virender Sehwag, encouraging consumers to scan a Thums up pack and get a chance to win a seat on Toofan. From 01st March...

Thums Up, the official beverage partner of ICC Men’s Cricket World Cup and Shah Rukh Khan Ignite Belief in Team India’s Victory

11Oct

By editor3No Comments

Feature, Sports News

Thums Up, the official beverage partner of ICC Men’s Cricket World Cup and Shah Rukh Khan Ignite Belief in Team India’s Victory

New Delhi, October,2023. Thums Up, India's home grown beverage brand from The Coca-Cola Company is thrilled to unveil yet another chapter of its association with ICC Men’s Cricket World Cup through the launch of the campaign "Tereandar ka harshaqmitaenge, Toofan hain, Cup to hum hi uthaenge." The campaign showcases the fervent support for Team India with Bollywood Superstar Shah Rukh Khan as theBiggest Fan and'Voice of Belief.' The film will see Shah Rukh Khan in a double role, representing the mind and the heart of every fan, with the heart ultimately winning over the mind, in its unequivocal support for Team India. Recognizing that cricket isn't merely a game but an integral part of India's culture, Thums Up has steadfastly stood alongside every cricket fan on this incredible jo...