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Thums Up Teases the Most Epic Partnership of the Year with Allu Arjun

8Nov

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Business News, Feature, Food and Beverages

Thums Up Teases the Most Epic Partnership of the Year with Allu Arjun

New Delhi, November 2024. Thums Up, India’s iconic homegrown brand, synonymous with bold toofani spirit recently launched an electrifying teaser featuring the unmistakable silhouette of Allu Arjun. With this bold move, the brand has set off a wave of excitement, leaving fans eager to see what’s coming next. This teaser release comes on the heels of the much-anticipated trailer for Pushpa 2, sparking curiosity around the role Thums Up will play alongside the film’s high-energy momentum. The teaser not only taps into Allu Arjun’s massive fan base but also strengthens Thums Up’s connection with consumers who resonate with its fearless and adventurous spirit. Sumeli Chatterjee, Category Head – Sparkling Flavours, Coca-Cola India and Southwest Asia, shared, “We’re continuously crafting st...

Thums Up Partners with Ranveer Brar for a Sizzling New Season of Toofani Biryani Hunt on Disney+ Hotstar

New Delhi, August 2024. Thums Up, India's billion-dollar, homegrown beverage brand from The Coca-Cola Company, is thrilled to announce Toofani Biryani HuntSeason 2. A sequel to the successful first, this new chapter seeks to rekindle the taste for the perfect biryani pairing. With celebrity chef Ranveer Brar back at the helm, the upcoming editionis all set to deliver an exceptional culinary adventure. Conceptualized and created by Disney+ HotstarCreativeWorks,join the Thums Up Toofani Biryani Hunt Season 2as the esteemed chef Ranveer Brar explores seven diverse regions— Hyderabad, Bangalore, Visakhapatnam, Lucknow, Delhi, Mumbai, and Kolkata— to understand the toofani origin of each biryani. Through its one-of-kind storytelling,the hunt brings alive the untold stories of 21 of the ho...

Thums Up, the official beverage partner of the ICC Men’s Cricket World Cup, Unleashes its next campaign, “Thums Up Utha, India India Macha”

New Delhi, September 2023. Thums Up, the iconic home grown beverage brand under The Coca-Cola Company, is thrilled to unveil the next chapter of its association with ICC Men’s Cricket World Cup through the launch of the campaign "Thums Up Utha, India India Macha".The campaign proudly highlights the relentless determination of our players for the upcoming World Cup, hopeful of driving and motivating fans to believe in India’s journey to victory. The exhilarating chapter features cricket icons-Ravindra Jadeja, Jasprit Bumrah, Mohammed Siraj, and the dynamic captain Rohit Sharma in a film that is centred around –‘making India believe in Team India’. The heart of the campaign lies within its unique storytelling, brought to life by none other than The King of Bollywood, Shahrukh Khan as t...