ICC, Unilever partner for women’s cricket; personal care brands to be dedicated partners
New Delhi, March 10, 2025.Anglo-Dutch FMCG major Unilever and the International Cricket Council (ICC) have entered into a two-year partnership under which personal care brands, including Rexona and Dove, will become dedicated commercial partners for women’s cricket until 2027-end.The partnership will include other major events in the international calendar including Women’s T20 World Cups, U19 Women’s T20 World Cups and the inaugural Women’s Champions Trophy in 2027, according to a joint statement.Beyond major events, Unilever's deodorant brand Rexona will participate through a series of women’s ‘Criiio’ festivals and will also collaborate on education programmes around women’s hygiene, it added.
