Vi and Team Vitality Forge a Strategic Esports Partnership in India
New Delhi, January 04, 2024.
According to the State of India Gaming Report 2022, the Indian esports industry is expected to grow to $140 million by 2027. Over the last few years, esports as a category gained recognition as a mainstream sport especially after being debuted as an official medal sports at various international sports platforms. To capitalise on this growing consumer category, Vodafone Idea (Vi), one of India’s leading telecom operators and Paris-based Team Vitality, an internationally acclaimed esports organisation, have announced a long-term union to boost the esports ecosystem in India.
With this first-of-its-kind collaboration, the two brands jointly aim to create opportunities and exposure to esports fans and gaming enthusiasts alike.&n...