Weber Shandwick Launches‘Elections Matter: IndiaReport’
New Delhi,21 June, 2024.Weber Shandwick India, today launched the “Elections Matter: India Report”. The surveyled by the Corporate Advisory and PublicAffairs practice, examined election sentiments around news consumption habits, trust in different information sources and voting behaviours and motivations among Gen Z (18-24 years) and Millennial (25-44)consumers in India.Key findingsMedia consumption behaviour w.r.t. current events, news & politicsGenerational differences in news consumption: Stark contrast exists in news engagement between Millennials and Gen Zs. Over 55% of Millennials followed news daily, compared to about 36% of Gen Z with males significantly more inclined to current events, news & politics.While TV is among the top 3 news sources, there was a...
