WhatsApp partners with Abhay Deol to raise scam awareness with a musical twist
New Delhi, October 2024.
Building on its ongoing efforts to prioritize user safety, WhatsApp today unveiled a unique music video as part of its privacy campaign featuring actor Abhay Deol. The video is a musical remake of the iconic track “Oye Lucky LuckyOye” and aims to drive awareness around how people can safeguard themselves against scams on WhatsApp.
Created with BBDO India, the campaign uses nostalgia to drive home the importance of scam awareness, showcasing how users can utilize WhatsApp’s privacy features and safety tools that empower them to take control of their safety and stay protected from scams.
The visually immersive rendition captures the audience’s attention by portraying relatable situations of common online scams people face in their day to day lives such...