Gurugram, September 17, 2024.
The first-ever BMW XM Label has been launched in India. Available as Completely Built-up Unit (CBU), only one unit out of 500 produced is coming to India.
Mr. Vikram Pawah, President and CEO, BMW Group India said, “The first-ever BMW XM Label maximises the exclusivity factor with even more expressive styling. It brings together the M HYBRID system with extra power and bespoke design elements that showcase its standout performance attributes to unmistakable effect. The BMW XM Label responds to the needs and desires of customers with a taste for an extroverted lifestyle and passion for ultimate performance in a car reaching beyond traditional conventions. With only 1 out of the total 500 units produced coming to India, the BMW XM Label is truly special.”
The first-ever BMW XM Label is available at an ex-showroom price of INR 3,15,00,000.
With its unique design features, the BMW XM Label has a singularly extrovert aura. The muscular proportions of a dynamic Sports Activity Vehicle converge with an extrovert exterior design featuring large surfaces, clear lines, and a front-end look reserved for luxury-class BMW models. Added to the mix here are design accents underscoring the singular character of the BMW XM Label as a car focused on achieving the highest peaks of performance. The strikingly illuminated BMW Iconic Glow kidney grille surround lends an unmistakable appearance. Toronto Red metallic for the BMW M kidney grille surround and rear diffuser insert create additional design cues that combine with a body paint finish in BMW Individual Frozen Carbon Black metallic. The use of red also extends to the model badges and the wheel inserts. The contrast of the gloss colour accents against shimmering matt surfaces ensures the exterior of the BMW XM Label has a particularly enthralling effect. Exclusive 22-inch M light alloy wheels add on to the vehicles style quotient. The latest generation of M Sports Brakes with Red Calipers produces accurate stopping power.
A black/red colour scheme also brings a visually appealing and sporting flavour to the interior of the BMW XM Label. A generous feeling of space, high-quality materials and extravagant design transform the rear of the BMW XM Label into an exclusive M Lounge. The distinctive three dimensional headliner and the trim for the body pillars have black surfaces. Red is used to bring an extra sense of exclusivity to the diamond-shaped upper sections of the backrests and the integrated head restraints of the seats for the driver and front passenger and the outer rear seats. This is complemented by red contrast stitching for the black surfaces of the seats, instrument panel, door trim and centre console, and the likewise red accents for the air vents. Among the other exclusive features of the BMW XM Label interior are a red “XM” badge below the control display and an interior trim strip in Carbon Fibre satin effect with red and blue accent threads highlighting this as an M car. Inside the limited-edition variant of the XM Label, customers will find a plaque below the control display reading “1 of 500”.
M multifunction seats, knee pads, M-specific content on the BMW Curved Display and the standard-fitted BMW head-up display, the signature M gear selector lever and an M-specific control panel on the centre console are the headline features of a sports car-style cockpit optimised to deliver a richly engaging performance experience on board. The M leather steering wheel has trim elements in Black Chrome, plus M buttons and gearshift paddles with carbon inlays whose plus and minus symbols are in red. An exclusive special feature of the BMW XM Label is the symbol identifying Boost Mode on the left hand shift paddle. Bowers & Wilkins Diamond Surround Sound System with 20 speakers and 1,475-watt amplifier, along with illuminated elements generate an absorbingly clear and multi-layered 3D sound experience for people in all seats.
The M HYBRID system in the BMW XM Label demonstrates the intoxicating effect of drive system electrification in high-performance models from BMW M GmbH in impressive style. The precisely honed interplay of the electric motor and V8 engine ensures an instantaneous delivery of power that then builds emphatically and continues unabated into the highest reaches of the rev range. The plug-in hybrid system delivers a combined maximum output of 550 kW (748 hp) and maximum torque of 1000 Nm. The combustion engine delivers up to 430 kW (585 hp) and a maximum torque of 720 Nm while, the electric drive system generates a peak output of 145 kW (197 hp) and a maximum torque of 280 Nm. A high voltage 25.7 kW lithium-ion battery is situated in the underbody. It delivers a pure-electric driving range of up to 76 – 82 kms. The car sprints from 0 -100 km / hr in just 3.8 seconds. Top speed is electronically limited to 250 km/hr, although this figure rises to 290 km/hr with the M Driver’s Package. The note of a V8 engine is unmistakable, but the XM also offers an emotionally rich sound experience in pure-electric mode with BMW IconicSounds Electric.
