By editor3 
National, November 2024.
TTK Prestige, a leading brand in kitchen appliances and home solutions, has launched the Efficia Gas Stove, a pioneering product designed for superior cooking efficiency and sustainability. With a remarkable 75% thermal efficiency, it surpasses traditional stoves in energy savings. The brand has released a TVC highlighting the features of this disruptive kitchen appliance, emphasising its ‘fuel efficiency’ by likening it to a vehicle’s ‘mileage’ – a key factor for today’s customers. The TVC underscores the Efficia Gas Stove’s role in promoting a greener lifestyle.
The new launch offers high efficiency, reducing fuel consumption and helping consumers lower their gas bills, a significant advantage given the changing fuel prices. As a groundbreaking product, the Efficia Gas Stove addresses the need for fuel efficiency in Indian kitchens. It’s an ideal choice for households seeking smart solutions that deliver both performance and savings, along with a more sustainable lifestyle.
The ad film, “Mileage Badh Gaya Gas Stove Ka” was conceptualised by DDB Mudra. Through this entertaining campaign, TTK Prestige aims to showcase the distinctive features of Efficia Gas Stove, which is poised to become a household favourite due to its high efficiency and low gas consumption. The ad film features characters comparing the gas stove to a car, emphasising that it offers “mileage sabse jyada” – highest mileage of all.
Anil Gurnani, Chief Sales and Marketing Officer, TTK Prestige, adds, “We are happy to launch this innovative fuel-efficient gas stove, and we believe this one of-a-kind product will transform the market. Our goal is to raise awareness about sustainability & energy saving among our consumers. The TVC campaign highlights a significant issue in India: fuel efficiency. By introducing the Efficia gas stove, we aim to reduce gas consumption, helping families save on their gas bills—especially important in today’s fluctuating fuel price landscape.”
Speaking about the project, Director Sukrithi Tyaagi says, “We took the word “mileage,” a novelty in this market, and gave it a comedic spin, playing off its unexpected use in the context of gas stoves to enhance the humour.”
Sooraj Pillai, Creative Director at DDB Mudra, says, “With this campaign, we want to emphasise on efficient cooking with the Efficia gas stove. By tapping a nation’s issue in this fluctuating economy, it will help the consumers overcome daily challenges.”