Jaipur, January 12, 2024.

uppercase, owned by former MD of VIP Industries Sudip Ghose’s leading D2C startup Acefour Accessories, announces its entry into the school bag category with India’s first sustainable school bags. With 27 SKUs designed for the needs of primary, middle, high school and college, this new range completes uppercase’s presence as a 3600 travel gear brand. Designed for today’s consumers who value both style and the future of our planet, this new addition blends fashion, functionality, and sustainability. These school bags, made from recycled plastic bottles are available at prices starting from INR 1890 on the company’s own platform uppercase.co.in, Amazon, Flipkart, Myntra as well as retail outlets nationwide

uppercase is committed to building India’s largest and a global sustainable travel accessories brand. The introduction of these eco-friendly backpacks is a clear indication of uppercase’s commitment to meeting the demands of a rising market while staying true to its core value of sustainability. This extension marks a significant step in reaching beyond the realm of luggage, positioning uppercase as a versatile and eco-friendly travel gear brand.

Speaking about the new category expansion, Sudip Ghose, Founder and Managing Director of uppercase and Acefour Accessories, said,“Our new sustainable school backpack collection reflects uppercase’s commitment to innovating the way essentials are carried. This expansion marks a significant step in uppercase’s journey, as we foray into a new category crafted from recycled plastic bottles and showcases our commitment to our philosophy of continuous innovation to design products that are #NeverOrdinary.”

The brand, uppercase stands as a design-forward and environmentally conscious entity specialising in Travel Gear for the progressive young. Their commitment extends beyond aesthetics, emphasising the importance of doing good. The GRS-certified brand till now has recycled 14 Lakh+ plastic bottles, saved 74kg+ carbon, conserved 17 Litres+ oils, and recycled 17 Lakh+ polycarbonate sheets. Their product range includes fashion-forward items like backpacks, messenger bags, duffels, gym bags, and travel bags, all meticulously crafted to accompany users on their journeys.