Toyota Kirloskar Motor Celebrates Excellence in Health with Annual District-Level Quiz and Drawing Competition

Raichur, 21 January 2025.

Toyota Kirloskar Motor (TKM) today announced the successful culmination of the Annual District-Level Quiz and Drawing Competitionunder ABCD (A Behavioural Change Demonstration) program, held at Krishi Vignana Kendra, Raichur. This event marked a significant milestone in TKM’s ongoing commitment to fostering sustainable health, hygiene, and sanitation practices among school children in the region.The event was graced by Mr. K.D Badiger, Deputy Director of School Education (DDPI) – Admin, Raichur and Mr. Soppa Eswar Babu, Manager at TKM, whose presence further underscored the significance of this initiative.

Launched in 2015, the ABCD program has been instrumental in driving behavioural change towards sanitation and hygiene across Karnataka, particularly in the Ramanagara district. Revitalized in August 2023the program now supports more than 100 government schools in Raichur, benefiting over 26,000 students. The program aligns with the national “Swachh Bharat Abhiyan” mission, reinforcing India’s efforts towards a cleaner and healthier future.

The Annual District-Level Quiz and Drawing Competition was designed to:

• Encourage students to openly discuss sanitation and hygiene, breaking social taboos.
• Motivate and reward outstanding performers, fostering a spirit of healthy competition.
• Promote the long-term sustainability of hygienic practices through a competitive learning environment.

The drawing competition, themed, “My Envisioning of the Future for My School,” inspired students tocreatively  express their aspirations for cleaner, healthier learning spaces. The quiz competition featured five rounds, including Q&A sessions, buzzer rounds, jumble words, pictorial questions, and a rapid-fire round, ensuring an engaging and dynamic experience for all participants.

The event witnessed enthusiastic participation from students who showcased their knowledge and creativity on topics related to health, hygiene, and sanitation. The competition also highlighted the program’s impact, as students actively engaged in spreading awareness within their families and communities, exemplifying a successful child-to-community approach.

Present at the occasion,Mr. K.D Badiger, Deputy Director of School Education (DDPI) – Admin, Raichur said,“It gives me immense pride to witness the remarkable impact of the ABCD program in shaping the future of our youth. Programs like this are vital in encouraging open dialogue around critical issues such as hygiene and sanitation, which are often surrounded by taboos.I sincerely appreciate Toyota Kirloskar Motor’s unwavering dedication to community development and their collaborative approach with the Education Department and local stakeholders. Together, we are laying the foundation for a healthier and more informed society. Such initiatives are crucial for sustaining the positive momentum toward a cleaner and safer environment for all.”

Sharing his thoughts,Mr. Sudeep S Dalvi, Chief Communication Officer, Senior Vice President & Head State Affairs, Toyota Kirloskar Motor said, “At Toyota Kirloskar Motor, we have always believed that true progress stems from empowering communities through sustainable and impactful initiatives. The ABCD program is a testament to our commitment toward fostering behavioural change among young minds, ensuring that critical aspects like health, hygiene, and sanitation become integral parts of their daily lives. Through interactive activities like the Annual District-level Quiz and Drawing Competition, we aim to inspire students to break barriers, openly discuss sanitation, and champion healthier practices in their families and communities.This event is not just a competition but a celebration of knowledge, creativity, and a shared commitment to sustainable change.”

The ABCD program’s focus on fostering a culture of hygiene and sanitation aligns with TKM’s broader mission of driving sustainable community development. Through partnerships with the Education Department and local authorities, TKM continues to make meaningful contributions toward creating healthier and cleaner communities.