Thums Up and Biryani, Together at Their Most Toofani
New Delhi, August, 2025.Thums Up, Coca-Cola India’s iconic billion-dollar brand, today launched its latest campaign“Biryani EkNahi, Do HaathSe KhaateHai", starring Bollywood superstar Shah Rukh Khan and Telugu cinema legend JagapathiBabu. This campaign is an ode to the perfect biryani experience, transforming it into an immersive ritual free of distractions. It’s about slowing down, savoring every flavor, and truly living the moment.Over the past three years, the brand has taken the nuance of enjoying biryani with Thums Up and shaped it into acelebrated ritual. What began as an instinctive beverage of choice with Biryani has grown into a cultural truththat consumers now recognize as their own. With its strong fizz and thunderous taste, Thums Up elevates India’s diverse biryani cult...