Direct selling industry grows 4 pc in FY24 to Rs 22,150 cr, adds 1.86 lakh direct sellers
New Delhi, April 10, 2025.The direct selling industry achieved a 4.04 per cent of year-on-year growth in FY24, reaching an estimated value of Rs 22,150 crore, according to the latest report released by the industry body IDSA.The direct selling industry, which has the participation of over 470 small and big firms in India, added about 1.86 lakh active direct sellers, bringing the total to about 88 lakh."Over the past five years (2019-20 to 2023-24), the industry expanded at a CAGR of 7.15 per cent, growing from Rs 16,800 crore to Rs 22,142 crore," it said.
