Wednesday, February 5

Fashion & Lifestyle

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OPPO India Celebrates Diwali with a New Brand Campaign #VishwasKaDeep

New Delhi, October 09, 2024. This Diwali, OPPO India ignites the festive spirit with its new campaign #VishwasKaDeep. Through a captivating film and a series of engaging digital experiences, the campaign explores the unique Diwali celebrations across India, capturing the essence of unity in diversity. The message, “Har Diwali Vishwas Ka Deep Jalati Hai”, celebrates the deep-rooted trust and hope that connect people and communities during this festive season.  The heartwarming ad film—live on OPPO India’s YouTube and Instagram, OTT platforms and cinemas—takes viewers on a vivid journey across regions. It begins in the sand-dusted lands of Rajasthan, where a young man travels to his hometown of Jodhpur amidst a fierce sandstorm. Guided by a Diwali lamp lit by h...
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Samsung Led the First Wave of India’s Festive Season Sale in 2024

Gurugram, October 08, 2024. Smartphone sales grew 11% year-over-year in the first wave of the festive season sales in India between September 26 and October 6, 2024, according to latest estimates from TechInsights. Please do note that the first wave of the festive season in 2024 was 11 days compared to 7-8 days in the past couple of years and all year-over-year is comparing 2024’s first wave with 2023’s first wave.  Samsung led the smartphone sales volume with a 20% market share, led by top-selling models such as Galaxy M35, Galaxy S23, Galaxy A14, Galaxy S23 FE, etc., TechInsights said. Samsung sales in unit terms grew 17% YoY in 2024’s first wave compared to 2023’s first wave, TechInsights added. Commenting on Samsung's performance, Abhilash Kumar, Industry Analyst at Te...
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Nostalgia Reimagined with Titan Raga’s one-of-a-kind ‘Memoirs’ Collection 

New Delhi,1st October 2024. Titan Raga, the watch brand renowned for its exquisite timepieces designed for contemporary women, celebrates this festive season with the launch of its newest collection ‘Memoirs’. Inspired by the magic of nostalgia, Memoirs brings alive moments lost in the essence of childhood through a beautifully crafted collection. Featuring five distinct design inspirations, each timepiece blends eclectic shapes, delicate patterns and pastel colourways reminiscent of an era gone by as if diving into a box of memories on a modern fashion runway. Speaking on the launch of the collection, Aparna Ravi, Marketing Head at Titan Watches said, "As we approach the festive season, we're excited to continue our tradition of unveiling our unique collection. With Raga Memoir...
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Click, shop, and step out in style with Nine West by Bata, now exclusively on Myntra!

New Delhi, October 2024. As the global fashion scene shifts its focus to India, Nine West by Bata is set to elevate its presence by launching on Myntra. By seamlessly blending contemporary style with classic elegance, the footwear not only elevates women’s everyday wardrobes but also embodies Nine West’s commitment to redefining modern fashion. This collaboration marks a major step toward strengthening the brand’s omni-channel strategy. Through its partnership with Myntra, the Nine West is expanding its reach to fashion-forward women across the country, blending global trends with local elegance. The brand collection showcases over 100 meticulously crafted styles designed to complement the fast-paced and dynamic lifestyle of urban women. From sleek stilettos and classic pumps to vers...
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Discover Timeless Romance: Tiara Dhody Launches Premium Jewellery brand ‘Treasures by Tiara’

With the world drowning in fast fashion and forgettable trinkets, something worthwhile and magical awaits you. Forget the Infinity Stones, Treasures by Tiara is here to offer you equally exquisite gems: capable of transforming ordinary moments into extraordinary ones. Imagine slipping on a necklace that feels like a secret whisper, or wearing earrings that ignite a spark of confidence. With a successful run in London, the brand is now captivating the Indian market with its unique blend of luxury and personalisation.  Treasures by Tiara offers a curated collection of exquisite jewellery that seamlessly blends classic elegance with contemporary flair. The collection is designed for everyone, regardless of gender or age. Each piece is a reflection of the brand’s unwavering dedication ...
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Appapop: Indulge in Sustainable Luxury – Crafted for the Modern Fashionistas

New Delhi, September 27, 2024. Tired of blending in? Not anymore! Appapop, the fashion brand redefining style and sustainability, is here to set your soul on fire and amp up your wardrobe like never before. In a world saturated with fast fashion, and the same-old, same-old, a star emerges blazing, lighting up the fashion scene like a supernova. We’re not just talking about fashion; we're talking about a revolution. And guess what? Your favourite celebs are already obsessed. From the red carpet to the off-duty grind, Appapop is the secret weapon of your beloved A-list celebrities. From Deepika Padukone, Alia Bhatt, Katrina Kaif and various others Appapop has become the go-to choice for your favourite stars glamorous moments- creating quite a stir - and rightfully so!  The brainch...
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Samsung Galaxy A14 5G, India’s best-selling 5G smartphone, to be available at a never before price of just INR 9999 during Flipkart Big Billion Day Sale

GURUGRAM, September 2024.  Samsung, India’s largest consumer electronics brand,today announced never before offers on Galaxy A14 5G– India’s best-selling 5G smartphone, during Flipkart’s upcoming Big Billion Days sale. Consumers will be able to buy their favorite 5G smartphonein Big Billion Days starting 26th September, at a net effective price starting INR 9999 for the 4GB + 128GB variant. The deal includes a regular discount of INR 6500 and an instant discount of INR 1000 (against the original price of INR 17499). The 6GB + 128 GB variantwill be available for a net effective price of just INR 10999 – this price includes a regular discount of INR 9000 and an instant discount of INR 1000 (against the original price of INR 20999). Galaxy A14 5G sports a Signature Floating Came...
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Led by ‘FWD’ – Myntra Doubles Gen Z Customer Base to 16 Million; Targets 40 Million in the next couple of years

Bengaluru, 17 September 2024. Myntra is making bold moves to capture the burgeoning trend first GenZ fashion market with its dedicated app-in-app, FWD. In just over a year, led by FWD, Myntra has nearly doubled its GenZ customer base, growing from over 8 million in mid-2023 to an impressive 16 million in 2024, emerging as the go-to destination for GenZ fashion. The company plans to add another 20-25mn GenZ customers in the next couple of years.  The GenZ cohort today represents one-third of India’s e-lifestyle shoppers and influences 25% of the overall GMV in e-lifestyle fashion*. With the online trend-first fashion market expected to grow over 8X into a $5 billion market by 2028*, FWD by Myntra is seizing the moment and taking charge in reshaping fashion for young India, r...
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Titan to expand Helios portfolio by adding 10 new international watch brands in 12-18 months

New Delhi, September 13, 2024. Leading watchmaker Titan Company is planning to add 10 new international brands in the next 12-18 months under Helios, its premium and luxury watch retail format, a company official said on Friday. Besides, it will continue to add 50 more stores in the current fiscal year under the 'Helios' format, which contributes around 10 per cent of its overall business, Titan Vice-President and Chief Sales and Marketing Officer, Watches and Wearables, Rahul Shukla, said. Titan retails 45 brands from Helios stores ranging from Rs 5,000 to Rs 1,00,000 from leading brands, including Tommy Hilfiger, Tissot, Swarovski, Fossil, and Frederique Constant.
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Victorinox’s Airox Advanced Luggage & Tahir Raj Bhasin Make a Style Statement

New Delhi, September 13, 2024. At a breathtaking evening of style and sophistication, Victorinox, the iconic Swiss brand known for its legendary Swiss Army Knife, unveiled its latest innovation in travel gear—the Airox Advanced Luggage Collection. The grand event was hosted at The Palladium, transforming the venue into a luxurious stage where fashion met functionality in a truly extraordinary way. The event was a visual feat, with the Airox Advanced Collection taking centre stage in a uniquely choreographed fashion show. Escalators were creatively utilized as runways, elevating the experience and setting a new benchmark in fashion presentation. The sleek, modern lines of the luggage were highlighted in a stunning display, capturing the essence of contemporary travel elegance. Boll...
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Fashion & Lifestyle, Feature

Lehenga for Women: From Traditional to Modern Look

Jaipur, September 13, 2024. A modern lehenga for women when paired with a crop top can create a stylish look. Traditional lehengas are characterized by intricate, ornate designs, often featuring rich fabrics like silk or brocade. Age-old, the royal families used to flaunt lehengas adorned with intricate embroidery, golden and silver thread zari work, and elaborate patterns. These lehengas for women were accentuated with elaborate borders and traditional motifs, embodying a classic and regal aesthetic. On the contrary, today’s brides and bridesmaids opt for modern crop top lehengas that embrace a minimalist approach and emphasize sleek silhouettes and contemporary and lightweight fabrics such as georgette or chiffon. Colour Palette of Traditional and Modern Lehengas for W...
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POVA 6 Neo Launched With AI Features and Segment-First 16GB* RAM + 256GB ROM

New Delhi, September 12, 2024. ​TECNO, the brand synonymous with accessible innovation, is back with yet another game-changing device—the TECNO POVA 6 Neo, designed to elevate the smartphone AI experience. As AI rapidly transforms the smartphone landscape, making features more intuitive and powerful, its full potential has largely remained untapped, accessible only to the elite—until now.TECNO, always at the forefront of making cutting-edge tech affordable, ensures this AI-powered future is within everyone’s reach. With the POVA 6 Neo, TECNO invites users to embrace the full potential of AI. Don’t struggle in the digital world—"Simply AI It" and explore all that a smartphone can offer!In the heart of India’s Tier 3 cities and beyond, where innovation often seems dist...
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Business News, Fashion & Lifestyle, Feature, Rajasthan News

OPTILUX LAUNCHES NEW SHOWROOM AT JAIPUR

Jaipur, September, 2024. Optilux has officially launched new eyewear showroom at Jaipur. The showroom was inaugurated by Suresh Agarwal, President of FORTI (Federation of Rajasthan Trade & Industry) and Shri Agarwal Shiksha Samiti. The Optilux store in Jaipur highlights the group’s decade-long dedication to the eyewear industry. Designed to be a premier destination for stylish and premium eyewear, the store boasts an impressive selection of over 20+ international brands, including Carrera, Polaroid, Boss, Seventh Street, David Beckham, Marc Jacobs, and more, with more than 2,000 unique designs. With its extensive collection and refined ambiance, Optilux aims to provide customers with a comprehensive and luxurious eyewear experience, making it the go-to place for discerning eyewea...
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L’Oréal Paris Signs Alia Bhatt as the New Global Brand Ambassador

Mumbai, September 2024. L'Oréal Paris, the No.1 beauty brand in the world, has announced Alia Bhatt as new global brand ambassador. She joins the brand’s diverse roster of spokespersons like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others. The award-winning actress, producer and entrepreneur will star in the French beauty brand’s campaigns starting from September 2024.  One of Time Magazine’s 100 Most Influential People of 2024, Alia Bhatt’s repertoire of cinema spans languages and genres, which have won her awards and critical acclaim. A true multi-hyphenate, Alia embodies the core values of L’Oréal Paris, representing inclusivity and empowerment, sharing the transformative power of self-belief with women over the world. “...
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Samsung Launches 2024 Crystal 4K Dynamic TV with 4K Upscaling, AirSlim Design and Knox Security in India

Gurugram, September 05, 2024. Samsung, India’s largest consumer electronics brand, today introduced the Crystal 4K Dynamic TV at a starting price ofINR 41990. The premium television series elevates viewers experience by several notches, allowing them to witness the new era of home entertainment. The 2024 Crystal 4K Dynamic TVcomes with advanced technology including 4K Upscaling, Air Slim Design, Dynamic Crystal Colour, Multi Voice Assistant, Q-Symphony, and Crystal Processor 4K amongst other featuresto deliver lifelike visuals. The new 2024 Crystal 4K Dynamic TVis powered by Crystal Processor 4K and the masterful 4K upscaling feature that elevates the picture quality to match up to near 4K display brilliance. Its Dynamic Crystal Colour technology delivers lifelike variations of colou...
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Myntra Rising Stars’ Beauty Edit to Unveil 25,000 Ingredient-Based Styles, to cater to ‘Concern-Based’ Shopping Experience

New Delhi, August 2024. A new era of beauty is dawning, with consumers largely leaning towards an evolution in preferences. They are looking for personalized, scientifically researched ingredients rooted in organic and sustainable products that address specific concerns. As per industry reports, the D2C beauty industry in India is rapidly growing, with a projected market opportunity of $5.6bn by 2025, and there is a growing inclination towards ingredient and solution-based beauty. To cater to this demand, Myntra, recently announced a dedicated D2C program for Made-in-India Beauty and Grooming brands under Myntra Rising Stars. This Program is set to offer 25,000 specialized styles from 500 brands, all featuring science-backed ingredients. To add to the wide selection of products, M-...
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Samsung Launches 10 Large Capacity Bespoke AI Washing Machines for Indian Consumers

Bengaluru, August 2024. Samsung, India’s largest consumer electronics brand, today unveiled its new range of 10 large-sized, front load washing machines. The AI-powered line-up promises a new era in laundry care for Indian consumers, making laundry a simpler chore through intuitive AI features. The new, larger washing machines come in an ideal size of 12 Kg, enabling Indian consumers to wash larger loads in one go, making them ideal for bigger items like blankets, curtains and saris. Samsung India’s range of new 12 Kg AI washing machines starts at INR 52990. The new modern washing machines come in Bespoke design with Flat Glass Door and advanced AI features such as AI Wash, AI Energy Mode, AI Control and AI Ecobubble. “Indian consumers are looking for new-age digital appliances th...
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Discover the White Wolf Difference, Skincare Tailored for Indian Men

New Delhi, August 20, 2024. Living in a world that often overlooks the specific needs of men, White Wolf steps in to challenge this long-held notion. This skincare line was launched as a reminder that skin care isn’t solely a feminine domain. Shweta Sharma Garg founded this company, which embraces her notion that every individual, regardless of gender, deserves to nurture their skin. Shweta observed a societal pattern where men, traditionally seen as providers, often prioritised the well-being of others before their own. This realisation inspired her, leading to the birth of White Wolf in 2022. Her vision was clear: to create a skincare line catering to the specific needs of men’s skin, especially in India’s tropical climate. “I wanted to give back to men. I wanted to change the n...
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Myntra Luxe India, Myntra’s Luxe proposition, to grace Bridal Asia Silver Jubilee Showcase as their first-ever ‘Styling Partner’

Bengaluru, 16 August, 2024. Myntra announces its strategic collaboration with Bridal Asia, via its proposition, Myntra Luxe India, as the ‘Styling Partner’ for the media house’s  Silver Jubilee showcase in Mumbai and Delhi. Further strengthening Myntra’s position in the designer-led luxury wear segment, this one-of-a-kind association will drive high visibility for the Myntra Luxe India proposition at the much-acclaimed Mumbai and Delhi chapters of the showcase. With an expected footfall of over 20,000 people,  the two-day event across the two cities will witness a convergence of  India’s finest luxury connoisseurs having a taste for elegance and prestige of luxury purchases. The showcase is set to take place at the Jio World Complex, in the Bandra Kurla Complex, for Mumbai, and Hotel...
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Hafele’s Essential Series – Renata Cookerhoods 

New Delhi, August 13, 2024. Since 2014, Hafele Appliances has been a game-changer in the Indian kitchen space, offering innovative technologies and comprehensive solutions in the Built-in segment. Hafele has introduced numerous groundbreaking technologies in India, including the iconic Teresa cookerhood featuring Filter-free technology, revolutionizing the cookerhood market and establishing Teresa as a renowned brand synonymous with Inclined, filter-free cookerhoods. Another pioneering innovation from Hafele is Altius FS, India’s first fully sealed hob, showcasing the brand’s commitment to innovation and quality. Additionally, Hafele has innovatively designed built-in ovens and microwaves as family sets, enhancing the aesthetic appeal and functionality of modern kitchens. Hafele...
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ICH NEXT inks landmark deal with Reliance- backed Fynd to empower its business partnerships in Fashion & Lifestyle with Indigenous Fashion Forecasting

Delhi, 31 July 2024. Creating a new landmark in the Indian fashion and lifestyle market, the country’s first homegrown fashion forecaster ICH NEXT has announced collaboration with Reliance-backed Fynd, a former Google-backed multiplatform tech firm enabling the future of retail & technology. As part of the partnership, Fynd gets access to ICH NEXT dashboard that will open all the past, current and future trend reports for the next couple of years. All brands and businesses offline/online in fashion and lifestyle working with Fynd including Reliance Trends, Ajio.com, Ancestry, AvantraBy Trends, Azorte, Youstaetc will be able to leverage insights from ICH NEXT, which is already revamping the Indian fashion & lifestyle space while empowering manufacturers/brands across the count...
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The Body Shop Showcases Local Culture Through Stunning Murals Across Workshop Stores

New Delhi, July 31, 2024. The Body Shop, a British-born international ethical beauty brand, continues to celebrate the rich cultural tapestry of India through innovative store design concepts. Following the success of various workshop stores such as Chandigarh, Indore, Kochi, Ahmedabad, and New Delhi to name a few. The brand has now introduced distinct mural designs across various other cities including Mumbai, Bangalore, and Hyderabad locations. Across all these cities, The Body Shop remains committed to its core values of sustainability, vegan and cruelty-free product formulations, and Community Fair Trade (CFT) partnerships. The brand has been actively launching Activist Workshop stores since 2022. These unique stores empower customers to navigate and support the Recycling Program...
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Hafele Lighting – Delft Series Architectural Lights by Hafele

New Delhi, July 31, 2024. Hafele’s Loox Range has been meeting the demands for lighting in furniture as well as the growing needs for networking and digitalization since the last 10 years. The solutions offered within this range maximize simplicity and flexibility as well as assure high reliability. The range presents itself as a unique combination of elegant design and state of the art technology making it the perfect choice for any home furniture application, be it Task Lighting for Kitchen cabinets and plinths, Decorative Lighting for Living Room Showcases, Mood Lighting for Bedroom Applications or pure Functional Lighting in Wardrobes. With the ever-increasing demands for quality and specialized lighting solutions not just for furniture but also for rooms, Hafele in 2019 expanded...
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