Feature

Jaipur, 2025.In a world increasingly driven by speed and short-lived trends, Jaipuri Banno stands as a quiet force of timeless beauty and purpose. For over 13 years, this Jaipur-based label has celebrated India’s rich craft traditions through clothing that brings together heritage, comfort, and contemporary elegance.Founded by Neetu Mahajan, a homemaker and mother of two, Jaipuri Banno began not in a studio or fashion hub, but at a kitchen table. With no formal business background and no investors, Neetu followed her instinct and love for Indian textiles. She began working with block prints and pure cotton, creating garments that reflected both tradition and modern ease. What started as a personal pursuit quickly grew into a beloved brand, worn and adored by women across the countr...