Monday, June 2

Food and Beverages

LEGACY, Bacardi’s first-ever made-in-India whisky, wins global acclaim including Gold at the prestigious World Whiskies Awards 2025
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Feature, Food and Beverages

LEGACY, Bacardi’s first-ever made-in-India whisky, wins global acclaim including Gold at the prestigious World Whiskies Awards 2025

New Delhi, May, 2025.In a landmark moment for Indian spirits, LEGACY — Bacardi’s first-ever made-in-India premium whisky — has been awarded Gold in the Blended Whisky category at the prestigious World Whiskies Awards 2025. With these accolades, LEGACY becomes India’s newest premium expression to command global recognition, marking a defining achievement for the homegrown whisky landscape. Elegant, contemporary, and crafted with finesse,LEGACY is not just a new whisky — it’s a lifestyle statement that embodies modern Indian sophistication and global aspiration.Crafted in India with a bold vision and uncompromising quality, LEGACY is a distinctive blend of Indian and Scottish malts with Indian grains, offering a rich, refined profile that has captured the attention of whisky connois...
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Limca Records ₹2800 Crore in 2024, Powers Coca-Cola India’s Sparkling Growth
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Business News, Feature, Food and Beverages

Limca Records ₹2800 Crore in 2024, Powers Coca-Cola India’s Sparkling Growth

Jaipur, May 28, 2025.Limca, Coca-Cola India’s iconic homegrown beverage, has crossed the ₹2800 crore mark in 2024, driving the lemon-lime category forward with strong momentum across India.For over five decades, Limca has been the ultimate beverage of summer refreshment with its signature cloudy bubbles and the unmistakable Lime ‘n’ Lemoni taste.Since its inception in 1971, Limca has been a driving force in strengthening the company’s sparkling portfolio with demand soaring across both urban and rural markets. Today, the brand is witnessing strong double-digit growth in key states such as Delhi, Punjab and Haryana, gaining share across both traditional trade and emerging retail formats.Central to Limca’s enduring success are its innovative brand campaigns that keep the brand co...
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From Mysore Pak to ‘Mysore Shree’: As some Jaipur confectioneries change names of famous sweets, culinary experts explain what ‘Pak’ actually means
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Feature, Food and Beverages

From Mysore Pak to ‘Mysore Shree’: As some Jaipur confectioneries change names of famous sweets, culinary experts explain what ‘Pak’ actually means

Jaipur, May 26, 2025.In the wake of the recent India-Pakistan tensions, it has been reported that some sweetmeat shops in Rajasthan have renamed sweets like Mysore Pak, Gond Pak, and Moti Pak as Mysore Shree, Gond Shree, and Moti Shree, respectively. According to PTI, the name change is complete in at least three famous confectioneries in Jaipur, which have dropped ‘Pak’ from the entire range of their traditional sweets and replaced it with ‘Shree’.But what does the word ‘pak’ mean in the names of sweets?Home chef Aishwarya Damodaran told us that pak denotes the consistency of sugar syrup, or means simply a sweet syrup. “It’s from a Sanskrit word. But in Tamil, we also colloquially say paagu for the string consistency that defines whether the sweet is cooked or not,” ...
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5 food myths that are ruining your healthy eating goals
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Feature, Food and Beverages

5 food myths that are ruining your healthy eating goals

Ever wondered why grandma insists you shouldn't eat curd at night, or why that viral Instagram post claims certain food combinations are toxic? From family WhatsApp groups to social media feeds, we're bombarded with food "facts" that shape our daily eating habits. But here's the intriguing part that many of these widely believed dietary rules might be nothing more than well-preserved myths!Let's dive into 5 popular food beliefs that have been passed down through generations. You might be surprised to discover that some of your trusted food rules are actually nothing more than age-old misconceptions!Myth-1 You should avoid all processed foodsNot all processed foods are bad for you - that's just a myth. Think about it: milk is processed to remove harmful bacteria, frozen peas are...
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Coca-Cola’s Fanta Surges Ahead with 50% Market Share in Orange-Flavoured CSD Category
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Business News, Feature, Food and Beverages

Coca-Cola’s Fanta Surges Ahead with 50% Market Share in Orange-Flavoured CSD Category

New Delhi, May, 2025.Coca-Cola India’s iconic flavourful beverage, Fanta, has cemented its position as the undisputed leader in the orange-flavoured carbonated soft drink (CSD) category, commanding over 50% market share. With its delicious orange taste and playful spirit, Fanta continues to connect powerfully with India's youth, blending nostalgia with a fresh, culturally relevant appeal.Originally launched globally in 1940, Fanta has evolved into a cultural phenomenon in India, resonating especially with young adults who seek authenticity, fun, and bold self-expression. The brand has consistently been recording strong double-digit growth for the last 5 years, strengthening its presence across urban and rural markets alike. Today, Fanta is available in close to 2 million retail out...
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Tata Coffee Grand Cold Coffee’s unveils its Brand Launch Campaign ‘Too Cool to Have It Solo’
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Feature, Food and Beverages

Tata Coffee Grand Cold Coffee’s unveils its Brand Launch Campaign ‘Too Cool to Have It Solo’

New Delhi, May 14, 2025.Tata Coffee Grand Cold Coffee has unveiled its campaign digital film, a refreshing and relatable take on the daily grind, with chance encounters turning into something more. In a world that’s always on the move, the film beautifully captures how even fleeting moments can become memorable when shared over a chilled ready to drink coffee.With its new-age appeal and the hook of “Coffee!, here?”, the campaign speaks directly to this new generation—encouraging them to take charge of moments that spark stories and connections and how a cold coffee this good never fails to start a conversation. In a world of quick scrolls and fleeting interactions, a can of Cold Coffee becomes more than just a refreshment—but an instant conversation starter that invites people to p...
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Quietly Changing the way, we consume Food
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Feature, Food and Beverages

Quietly Changing the way, we consume Food

New Delhi, May 09, 2025.Imagine Fresh Coconut Chutney that absolutely does not need any further preparation - like adding water, OR Fresh Grated Coconut that can be stored at Room Temperature, OR a range of Vegan Drinks and drinkable Yogurts, that include just 3 simple ingredients (Coconut Milk, Fresh Fruit Pulp & Palm Sugar Crystal), in addition to a range of Pre-cooked Multigrain Meals that are Ready to Eat and can be heated in the microwave very much inside the Pouch  and enjoyed as an All-Day Healthy Meal.These, and more are some of the innovative products developed by Healthy & Smart Agro, a Tamil Nadu based company who has been a prominent player in the coconut industry for the past 40 years. The patented products target besides India, the United States, Can...
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A teaspoon of ghee in morning keeps the kilos away:From detoxification to good skin, expert shares 6 surprising health benefits of this ‘golden fat’, know who should avoid it
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Feature, Food and Beverages, Health News

A teaspoon of ghee in morning keeps the kilos away:From detoxification to good skin, expert shares 6 surprising health benefits of this ‘golden fat’, know who should avoid it

Jaipur, May 11, 2025.Ghee is an ancient treasure that we have been enjoying it since years. Loved for its rich and aromatic flavour, ghee has the power instantly enhance the taste of any dish. But, it has got the bad reputation of being unhealthy and some people avoid it completely.According to Ayurveda, ghee plays a vital role in building body tissues and balancing the vata and pitta doshas. One powerful way to tap into its healing potential is by consuming ghee with warm water on an empty stomach. This simple ritual can help kickstart your metabolism, provide a natural energy boost, and support both heart and brain health.Ghee is highly beneficial for digestive health. It stimulates the secretion of stomach acids, kickstarting the digestive process and ensuring a smoother bre...
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Coca-Cola Foodmarks 2.0 Debuts at the NRAI Food Delivery Summit 2025
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Business News, Feature, Food and Beverages

Coca-Cola Foodmarks 2.0 Debuts at the NRAI Food Delivery Summit 2025

New Delhi, May 2025.Coca-Cola India announced its partnership with the National Restaurant Association of India (NRAI) at the 4th Edition of the NRAI Food Delivery Summit 2025, held at Le Meridien, New Delhi. This collaboration marks the official launch of Coca-Cola Foodmarks 2.0, an initiative that celebrates India’s most iconic culinary destinations. Each foodmark spotlights places where the perfect meal, the perfect moment, and an ice-cold Coca-Cola come together to create unforgettable food landmarks.Inspired by culture and powered by the Real Magic of Coca-Cola, Foodmarks 2.0 is built on the successful collaborations with legendary establishments like Paradise in Hyderabad and Embassy in Delhi’s Connaught Place. Creating moments of connection, culture, and refreshment, Coca-Co...
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Amul raises prices by Rs 2:New prices will be effective from May 1, Gold will be available at Rs 67 and Fresh at Rs 55 per litre
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Feature, Food and Beverages

Amul raises prices by Rs 2:New prices will be effective from May 1, Gold will be available at Rs 67 and Fresh at Rs 55 per litre

New Delhi, May 01, 2025.Amul increased milk prices by Rs 2 per liter across the country. The new prices will be effective from May 01, 2025Prices have been increased by Rs 2 for Amul Standard, Amul Buffalo Milk, Amul Gold, Amul Slim & Trim, Amul Chai Maja, Amul Taaza and Amul Cow Milk.Three months ago on January 24, Amul had reduced milk prices by Rs 1. Before this, last year three days before the Lok Sabha election results, Amul had increased milk prices, then the Amul Gold milk price was increased by Rs 2 per liter. The prices of Amul Shakti and T Special were also increased.
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India to be among Costa Coffee’s top 5 markets in 5 years: Global CEO CEO Philippe Schaillee
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India to be among Costa Coffee’s top 5 markets in 5 years: Global CEO CEO Philippe Schaillee

New Delhi, April 30,2025.India will be among the top-five global markets for Costa Coffee, which is adding about 50 stores a year in the country as part of its expansion plans, the British coffee chain brand's Global CEO Philippe Schaillee said on Wednesday.Costa Coffee, now owned by beverages major Coca-Cola, is enthusiastic about the Indian market where millennials are gradually shifting towards coffee from tea."Today there are less than 50 million consumers who are willing to pay a premium for coffee. However, that cohort is growing massively in double digits… That's why India is an important market for us," Schaillee said.
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Sattu gives relief from heat, keeps our body cool
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Feature, Food and Beverages, Health News

Sattu gives relief from heat, keeps our body cool

Jaipur, April 29, 2025.Ever wondered why your grandmother swears by that earthy-looking drink called "Sattu" during scorching summers? It is considered as the energy drink that's been keeping Indians cool and energised long before fancy protein shakes hit the market. This powerhouse, made simply by grinding roasted chickpeas or barley, packs quite a punch! Whether you like it sweet or salty, this humble drink does more than just tantalise your taste buds.According to a study published in the Journal of Food Science and Technology, sattu is rich in nutrients. It has a very good shelf life. Sattu's cooling agent makes it an excellent drink for summers.While another study published in the International Journal of Home Science says that sattu helps to keep our body fit and healthy....
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Coke Zero and Swiggy Instamart Deliver Instant Refreshment with Tiger Shroff
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Business News, Feature, Food and Beverages

Coke Zero and Swiggy Instamart Deliver Instant Refreshment with Tiger Shroff

New Delhi, April 2025. Coca-Cola Zero Sugar, the no calorie beverage, has partnered with Swiggy Instamart to deliver uninterrupted refreshment anywhere. Bringing back popular Bollywood actor Tiger Shroff as face of the campaign, Coca-Cola Zero Sugar reinforces its commitment to delivering an uncompromised taste experience in just 10 minutes.Anchored in the tagline “Life Interrupted, Taste Uninterrupted,” the campaign comes to life through two engaging films starring the actor. In the first, a horror movie night is disrupted by the relentless slurping of an empty Coke glass—until Tiger swiftly orders Coke Zero via Swiggy Instamart, restoring the moment with an ice-cold sip. The second film sees Tiger’s romantic proposal nearly ruined by his brother’s loud interruptions. Thinkin...
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Bisleri Scores Big on Hydration Partnerships With Five Cricket Franchises
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Business News, Feature, Food and Beverages

Bisleri Scores Big on Hydration Partnerships With Five Cricket Franchises

News Delhi, April 28, 2025.Bisleri International, India’s leading packaged drinking water is thrilled to announce its partnership with Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru as the official hydration partner. Bisleri, with a legacy of more than 50 years, has been championing the narrative on hydration, building one of the largest sports marketing programs in the India and Middle East region. Expressing enthusiasm on the extension of this partnership, Tushar Malhotra, Director of Sales & Marketing, Bisleri International said, “This is our third season running of hydration partnerships with some of the most iconic sporting franchises under the Bisleri #DrinkItUp marketing campaign. We have a truly integ...
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Scuzo Ice ‘O’ Magic Opens First Outlet in Patna
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Feature, Food and Beverages

Scuzo Ice ‘O’ Magic Opens First Outlet in Patna

Patna, April 2025.Scuzo Ice 'O' Magic, India's most rapidly growing live popsicle and gelato brand, has now opened its first outlet in Patna. This exciting launch brings the brand's distinctive frozen dessert experience to Bihar, continuing its quest for innovation and flavor across India.Renowned for introducing the live popsicle phenomenon, Scuzo offers customers an opportunity to create their own popsicle selecting from a range of fruits. These are freshly prepared popsicles through the company's proprietary live-freezing technology—done in mere minutes. The experience is both fun and invigorating, with freshness, play, and spaciousness in each bite.But there's more to Scuzo than popsicles. The newly opened outlet boasts an eclectic menu of handcrafted gelatos, waffle crunch...
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Kinley Soda Crosses ₹1,500 Crore in India, Strengthening Coca-Cola’s Consumer-Centric Growth Strategy
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Business News, Feature, Food and Beverages

Kinley Soda Crosses ₹1,500 Crore in India, Strengthening Coca-Cola’s Consumer-Centric Growth Strategy

New Delhi, April 2025.Kinley Soda, a leading brand from Coca-Cola has crossed the ₹1,500 crore revenue mark, driven by consistency, quality, and consumer trust. Built on a sharp, demand-led portfolio, this milestone highlights the company’s strategy of making a wide range of beverages accessible to consumers.For over two decades, Kinley has grown with Bharat, becoming a part of both daily and celebratory moments. From nimbu sodas at street-side thelas to premium hospitality mixers, the brand has built a reputation as a dependable, high-quality soda. Its crisp taste and signature carbonation have made it a staple across occasions, outlets, and generations.Today, available in formats ranging from 200ml to 2.25L PET, Kinley Soda is accessible across 1.4 million+ retail outlets in ...
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PEPSI® IS BACK WITH A NEW CHAPTER OF ‘THIRSTY FOR MORE’ FEATURING DAVID BECKHAM
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Feature, Food and Beverages

PEPSI® IS BACK WITH A NEW CHAPTER OF ‘THIRSTY FOR MORE’ FEATURING DAVID BECKHAM

New Delhi, April 25,2025.Pepsi® is back with a fresh take on its "Thirsty For More" platform, fronted by none other than David Beckham. This new global campaign is about one simple universal message: "If you love it, it's never a waste.""Thirsty For More" is Pepsi's global platform that champions the mindset of going after what you love—big or small—without second-guessing. It's about choosing to do what you find most fun and enjoyable, regardless of what others might expect. Whether it's a daily ritual, a personal passion, or a spontaneous decision, Thirsty For More encourages people to lean into what feels right and make everyday moments as enjoyable as possible—because if you love it, it's never a waste.Whether it's football or motorbiking,...
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Jin Jiji Declared World’s Best Gin — Also Named ‘Spirit of the Year’
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Jin Jiji Declared World’s Best Gin — Also Named ‘Spirit of the Year’

New Delhi, April 25, 2025.Jin Jiji, India's pioneering artisanal gin, crafted by Peak Spirits, has been awarded 98 points and a Gold Medal at the London Spirits Competition 2025, making it the highest-rated gin in the world this year. In a landmark moment for Indian spirits, Jin Jiji was also crowned 'Spirit of the Year', the competition's top honour—cementing its position not just as a standout gin, but as one of the best spirits from India across all categories.In its most competitive edition to date, the 2025 London Spirits Competition saw over 500 entries from 30+ countries, including leading international gin houses and heritage spirit labels. Jin Jiji's commanding performance puts India at the forefront of the global gin conversation, delivering a bold sta...
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Raj cuts 17L names from NFS schemes, 1.5L from Jaipur dist
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Feature, Food and Beverages, Rajasthan News

Raj cuts 17L names from NFS schemes, 1.5L from Jaipur dist

Jaipur, April 24.2025The Rajasthan govt has removed names of 17.6 lakh ineligible beneficiaries of the National Food Security (NFS) schemes, of which around 1.5 lakh are from Jaipur district.On instructions from the food and civil supplies department, all district headquarters carried out a campaign to segregate eligible and ineligible beneficiaries of the NFS.District supply officer Trilokchand Meena said that the district authorities have decided to extend the 'Give Up' campaign – launched by the state govt – till April 30, 2025."No action will be taken against individuals who voluntarily remove their names from the food security list by April 30. Else, we are going charge a penalty at the rate of Rs 27 per kilogram based on the amount of food grains received from the dat...
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Right swipe on healthy eating: 6 smart food pairs you need to have on your plate now
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Fashion & Lifestyle, Feature, Food and Beverages

Right swipe on healthy eating: 6 smart food pairs you need to have on your plate now

Jaipur, April 23,2025.Good things come in twos, whether it's instant noodles at a hill station or popcorn and movies. Similarly, when it comes to healthy eating, you can enjoy power duos as well. Certain foods, whether fruits or veggies, when combined with the right counterparts, become nutritionally more powerful. Like a nutritional powerhouse, these combinations of everyday foods help strengthen each other’s benefits.1. Raspberries + Dark ChocolateThe anthocyanins in the raspberries can synergise with the flavanols in the chocolate creating an antioxidant powerhouse snack.2. Tomatoes + AvocadosThe monounsaturated fats from the avocado help to boost the absorption of the fat-soluble antioxidant lycopene from the tomatoes.3. Honey + Greek yoghurtThe prebiotics i...
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Kapil Sharma and Anurag Kashyap Bring the Banter in Sprite’s Funniest Season Yet
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Kapil Sharma and Anurag Kashyap Bring the Banter in Sprite’s Funniest Season Yet

New Delhi, April 2025.Sprite, the iconic lemon and lime-flavored beverage, is back with a laughter riot in yet another humorous twist of its blockbuster, ‘Joke in a Bottle’ campaign. Building on the campaign’s signature blend of Gen Z’s humor and pop culture, the brand brings together a rather unlikely duo — comedy king Kapil Sharma and serious filmmaker Anurag Kashyap in what should be called a roast banter. The TVC packs a refreshing punch of wit and quirk, reinforcing what it means to stay cool and entertained, Sprite-style.The brand film opens with Anurag Kashyap pitching a “relatable” ad to Kapil Sharma. What follows is a hilarious clash of creative minds—Kapil mocks Anurag’s ad world debut, Anurag defends his vision, and chaos ensues. With Kapil getting the last laugh, the ba...
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Benefits of drinking coconut water; Amrit for summer
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Benefits of drinking coconut water; Amrit for summer

Jaipur, April 21, 2025.Coconut water is no less than a boon in the summer season. It not only quenches thirst but is also a powerhouse of many essential nutrients. In the last few years, coconut water has become a trendy drink due to its unique sweetness and amazing hydrating properties. It is rich in various minerals and electrolytes, which are beneficial for the entire body, from heart to kidneys.Coconut water protects the body from dehydration. According to a study, coconut water contains a 'treasure trove of nutrients'. It not only strengthens the body from within It is also beneficial for skin and hair. It has anti bacterial, anti fungal, antiviral, anti diabetic, antioxidant and anti inflammatory properties.
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Eating almonds daily can help control blood sugar in Indians: Study
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Eating almonds daily can help control blood sugar in Indians: Study

New Delhi, April 18, 2025.Consuming almonds daily can help control blood sugar levels in specific populations, such as "Asian Indians", according to a research article.Analysing previously published research on almonds and cardiometabolic health, an international team of researchers and physicians said that almonds can help improve metabolic health by reducing 'bad' cholesterol and increasing beneficial gut bacteria.Findings, published as a consensus article in the journal Current Developments in Nutrition, reinforce almonds' role as a heart-healthy, weight-supporting, and gut-friendly food, the team said.
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