Thursday, February 20

Food and Beverages

Limca Brings the Zest Back with ‘Lime ‘N’ Lemoni’ Campaign Starring Tripti Dimri
No Comments
Business News, Feature, Food and Beverages

Limca Brings the Zest Back with ‘Lime ‘N’ Lemoni’ Campaign Starring Tripti Dimri

New Delhi,  February 2025.New Delhi,  February 2025.Coca-Cola India’s homegrown brand Limca, is a beverage that has iconic written all over it. From its distinct cloudy bubbles to a zesty taste that is quintessentially Indian, Limca is truly an experience like no other. And now, India's most loved lemoni drink, Limca is ushering in a new era of refreshment with its exciting new summer campaignA chilled sip of Limca on a hot summery day just suddenly lifts you up and makes you feel “breezy”. It is this simple yet true insight that is at the core of this year’s summer campaign for Limca.This fresh take on its signature Lime ‘N’ Lemoni fizz invites consumers to rediscover and celebrate the charm and romance of Limca.The campaign stars the effervescent Tripti Dimri and her...
Read More
Ambani’s Reliance Consumer Products debuts in UAE with Campa
No Comments
Feature, Food and Beverages

Ambani’s Reliance Consumer Products debuts in UAE with Campa

New Delhi, February 2025.Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, officially launched beverage brand Campa in the UAE at the 30th edition of Gulfood, the world’s largest F&B sourcing event. This debut marks RCPL’s first entry into the United Arab Emirates and reaffirms its long-term commitment to the regionSince acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has "successfully revived the heritage brand" that held cult status in India in the 1970s and 1980s. Campa Cola is being launched in the UAE with partner Agthia Group, one of the region’s leading food & beverage companies.“We are excited to enter the UAE market with Campa, a heritage Indian brand founded more than 50 years ago. We are investing...
Read More
 “Sprite cools down the summer with a refreshing ‘ThandRakh’ Vibe”
No Comments
Business News, Feature, Food and Beverages

 “Sprite cools down the summer with a refreshing ‘ThandRakh’ Vibe”

India, 14 February  2024.Sprite, the iconic lemon & lime beverage, goes live withit’s legendary ‘ThandRakh’ campaign with a fresh spin. The all-new films showcase Sharvari and Varun Tej making their debut, while the ever-chill Vedang Raina and Dev Adhikari return, bringing their effortless cool back to the summer. No matter what challenges life throws your way, Sprite’s crisp, fizzy magic serves as a simple reminder to sip, relax, and take it easy.This campaign puts a unique spin on every day, high-temp situations that happen on the go, capturing the essence of how today’s youth tackle these challenges with wit, humor, and a refreshing bottle of Sprite. It perfectly embodies the spirit of staying cool and refreshed in a fast-paced world.Sumeli Chatterjee, Senior Catego...
Read More
Coca-Cola Reports Fourth Quarter and Full Year 2024 Results
No Comments
Business News, Feature, Food and Beverages

Coca-Cola Reports Fourth Quarter and Full Year 2024 Results

New Delhi, February 12, 2025.The Coca-Cola Company in its Fourth Quarter and Full Year 2024 Results highlighted continued momentum in an industry full of growth opportunities. “Our all-weather strategy is working, and we continue to demonstrate our ability to lead through dynamic external environments,” said James Quincey, Chairman and CEO of The Coca-Cola Company.He further added, “Our global scale, coupled with local-market expertise and the unwavering dedication of our people and our system, uniquely position us to capture the vast opportunities ahead.”
Read More
Two Icons, One Thunder – Thums Up Brings SRK & Allu Arjun Together for ‘Dum Hai Toh Dikha
No Comments
Feature, Food and Beverages

Two Icons, One Thunder – Thums Up Brings SRK & Allu Arjun Together for ‘Dum Hai Toh Dikha

New Delhi, 12th February 2025.Thums Up, Coca-Cola India’s iconic billion-dollar homegrown brand, has launched its latest campaign, “Dum Hai Toh Dikha”, a bold call to the youth who strive for greatness and thrive in the face of challenges. The brand brings in two cinematic legends—Shah Rukh Khan and Allu Arjun—for a power-packed campaign. Both icons epitomize the essence of “Dum Hai Toh Dikha,” embodying a relentless drive that mirrors Thums Up’s signature intensity.For decades, Thums Up has stood as a symbol of unwavering strength and resilience, with its bold taste and unmistakable thunder making it the preferred choice of those who go all in. More than just a beverage, Thums Up has been a companion for those who never back down. With “Dum Hai Toh Dikha,” the brand amplifies this...
Read More
Carbohydrate cravings may be related to overall severity of depression: Study
No Comments
Feature, Food and Beverages, Health News

Carbohydrate cravings may be related to overall severity of depression: Study

New Delhi, February 10, 2025.People struggling with depression may crave for carbohydrate-rich foods, which could be "related to the overall severity" of their mental condition, according to a study.Even though patients of depression, marked by a persistent low mood, tend to have less appetite, researchers, including those from the University of Bonn, Germany, said those with severe depression can sometimes develop food cravings."These changes can then lead to a change in body weight", corresponding author Nils Kroemer, a professor of medical psychology at the University Hospital Bonn, University of Bonn, said
Read More
Boosting Food Processing & Storage Infrastructure in India
No Comments
Feature, Food and Beverages

Boosting Food Processing & Storage Infrastructure in India

New Delhi, February 10, 2025.Pradhan Mantri Kisan SAMPADA Yojana (PMKSY) was envisaged as a comprehensive package which will result in creation of modern infrastructure with efficient supply chain management from farm gate to retail outlet. It will not only provide a big boost to the growth of food processing sector in the country but also improve the capacity of food processing units which help in providing better returns to farmers and creating employment opportunities especially in the rural areas, reducing wastage of agricultural produce, increasing the processing level and enhancing the export of the processed foods.However, standalone cold storages are not supported under PMKSY. The state-wise number of storages approved for captive use under PMKSY since inception in 2017 are...
Read More
Kangana Ranaut’s cafe in Manali to open on Valentine’s Day, actor invites Deepika Padukone
No Comments
Entertainment News, Feature, Food and Beverages

Kangana Ranaut’s cafe in Manali to open on Valentine’s Day, actor invites Deepika Padukone

New Delhi, February 05, 2025.Kangana Ranaut has shared that her cafe "The Mountain Story" in Manali will open its doors to customers on Valentine's Day.The actor said opening a cafe was a long cherished dream and it is finally real.Ranaut shared a video of the cafe and its interiors on Instagram. Fans were quick to find an old interview of the actor where she had expressed a desire to open a cafe in near future.
Read More
Fanta Puts Cravings Front and Center with Kartik Aaryan’s Spark in ‘Fanta Mangta’
No Comments
Business News, Feature, Food and Beverages

Fanta Puts Cravings Front and Center with Kartik Aaryan’s Spark in ‘Fanta Mangta’

New Delhi, February 2025.Fanta, the flavourful beverage brand of Coca-Cola India, is back with an all-new campaign, ‘Fanta Mangta,’ featuring the ever-charming Brand Ambassador Kartik Aaryan. This campaign celebrates Gen Z’s pursuit of what they love—because when you crave something this delicious, nothing else will do. For decades, Fanta has been more than just a beverage— Bright, fun, delicious and bursting with flavour, it has always been the go-to choice for those who embrace joy without hesitation. With this campaign, the brand dives deeper into the thrill of cravings, encouraging everyone to not let anything come in the way of their cravings, and the biggest craving of them all – is Fanta.Bringing the idea of “Aur Kuch Nahi Mangta, Sirf Fanta Mangta” to life, the cam...
Read More
Turn Life’s Everyday Wins into Celebrations with Maaza’s New Campaign
No Comments
Business News, Feature, Food and Beverages

Turn Life’s Everyday Wins into Celebrations with Maaza’s New Campaign

New Delhi, February, 2025.Maaza, India’s most-loved mango drink, has been the go-to choice of millions of mango lovers, offering the joy of indulgent mangoes in every sip. Made with the goodness of real juicy Alphonso mangoes, Maaza’s latest campaign, ‘Maaza Ho Jaaye,’ Coca-Cola India's homegrown brand is redefining celebration.The campaign is deeply rooted in a powerful cultural insight: while India is known for its grand celebrations and elaborate milestones, the small wins that shape our daily lives often go unnoticed. It is these moments that carry a quiet sense of pride but rarely get the recognition they deserve. Maaza steps in as the perfect treat for these small celebrations, making ordinary occasions feel extraordinary.Maaza is the perfect toast for everyday wins and t...
Read More
‘Mind Charged, Body Charged’ once again with Aamir Khan in his Cave Man world
No Comments
Business News, Feature, Food and Beverages

‘Mind Charged, Body Charged’ once again with Aamir Khan in his Cave Man world

New Delhi, January 2025. Charged, the electrifying drink by Coca-Cola India, takes centerstage with return of the Cave Man in the new season of "Mind Charged, Body Charged.” Featuring the maverick Aamir Khan in a caveman avatar, Charged has launched its new campaign for the summer of 2025. This launch also introduces a refreshed product identity with a new mascot, the wolf, representing strength and agility.‘Charged’ differentiates itself in the market as a catalyst to accomplish impossible solutions and big achievements which require both physical agility and mental alertness. This is illustrated through a diverse range of films featuring Aamir Khan in an unprecedented caveman role facing the unexpected adventures with an invigorated mind and body! This campaign’s creative vi...
Read More
India Honey Alliance Hosts ‘Hive to Home’ Seminar to Advance a Scientific & Sustainable Honey Industry
No Comments
Business News, Feature, Food and Beverages

India Honey Alliance Hosts ‘Hive to Home’ Seminar to Advance a Scientific & Sustainable Honey Industry

New Delhi, January 2025.The India Honey Alliance (IHA), in collaboration with NIFTEM-K, successfully hosted the ‘Hive to Home: Vision2030 - Building a Scientific & Sustainable Honey Industry’ seminar at the India International Centre. The seminar aligns with the Hon’ble Prime Minister’s Honey Mission, to reinforce efforts to strengthen India’s honey value chain through scientific advancements and sustainable practices. Bringing together policymakers, scientists, and industry leaders, the event fostered critical discussions on quality assurance, sustainability, and global competitiveness in India’s honey industry.The seminar was attended by key Government dignitaries including Dr. Subrata Gupta (IAS), Secretary, Ministry of Food Processing Industries (MoFPI ; Dr. H.S. Obe...
Read More
India Gate Basmati Rice Unveils Packaging That Empowers Consumers to Make The Right Choice
No Comments
Business News, Feature, Food and Beverages

India Gate Basmati Rice Unveils Packaging That Empowers Consumers to Make The Right Choice

New Delhi, January, 2025.KRBL Limited, a global leader in the food industry and parent to the World’s No.1 India Gate Basmati Rice, proudly announces the launch of its new packaging. Designed with a consumer-first approach, the revamped packaging aims to educate and empower consumers, enabling them to make informed choices based on their unique preferences and requirements.The journey to this milestone began with a deep dive into consumer behavior, aiming to address significant gaps in the category. Research highlighted key challenges: lack of detailed product knowledge and price-driven decision-making. These insights laid the foundation for the new packaging, designed to simplify choices, provide transparency, and strengthen consumer trust.To bring this vision to life, KRBL pa...
Read More
Nature’s Basket Launches Elysium, India’s First Gourmet-Food Membership
No Comments
Business News, Feature, Food and Beverages

Nature’s Basket Launches Elysium, India’s First Gourmet-Food Membership

Mumbai, January 24, 2025.Nature's Basket Artisan Pantry, India's leading premium grocery retailer and part of the RP-Sanjiv Goenka Group, has launched Elysium, the country's first-ever gourmet-food membership. The membership was unveiled by renowned chef and entrepreneur Pooja Dhingra at Nature's Basket Artisan Pantry, PhoenixPalladium store in Mumbai, amidst an exclusive gathering of their loyal customers and influencers.Elysium is a revolutionary initiative aimed at transforming the shopping experience for culinary enthusiasts by offering unmatched value, convenience, and indulgence. Members gain access to exclusive benefits, such as special pricing, free home delivery, personalized assistance, and invitations to curated tasting events. The membership also includes...
Read More
Celebrating Maha Kumbh: Coca-Cola India’s Blend of Refreshment, Purpose and Social Impact
No Comments
Feature, Food and Beverages, National News

Celebrating Maha Kumbh: Coca-Cola India’s Blend of Refreshment, Purpose and Social Impact

Prayagraj, 21st January 2025.Coca-Cola India, alongside its bottling partner SLMG Beverages, is set to elevate the Maha Kumbh 2025 experience, one of the world’s largest cultural gatherings, through seamless integration of hydration, consumer convenience, and economic opportunities for local communities. The company aims to enhance the event for millions of attendees while driving meaningful social and environmental impact.By deploying a robust retail and distribution network across the Maha Kumbh grounds, Coca-Cola India and SLMG Beverages ensures easy access to its diverse beverage portfolio. Hydration carts operated by local vendors, strategically placed coolers, and partnerships with food courts and retail outlets support local vendors, waste workers, small businesses, and live...
Read More
Hydration, Refreshment, and Connection—Coca-Cola India’s Signature at Maha Kumbh 2025
No Comments
Business News, Feature, Food and Beverages

Hydration, Refreshment, and Connection—Coca-Cola India’s Signature at Maha Kumbh 2025

New Delhi, 14 January 2025.Coca-Cola India is set to make a splash at Maha Kumbh 2025, bringing its iconic brands—Coca-Cola, Thums Up, Sprite, Charged, Maaza, Kinley, Limca, Fanta, and Minute Maid—closer to millions of attendees at one of the world’s largest cultural gatherings. With Coca-Cola products available every 400 meters, the brand ensures that no visitor is far from hydrating themselves.To mark the occasion, the company is launching Maha Kumbh special edition packaging for select beverages, a tribute to India’s rich cultural traditions. The exclusive designs bring a local cultural touch to its products, creating memorable keepsakes. In addition, the on-ground presence is crafted with consumer convenience and delight in mind. Hydration carts and food court activations ensur...
Read More
Mallika Sherawat says ‘food doesn’t have to be weird’
No Comments
Feature, Food and Beverages

Mallika Sherawat says ‘food doesn’t have to be weird’

New Delhi, January 11, 2025.Mallika Sherawat, known for her bold movies and outspoken nature, has an interesting ask this January- to recognise how weird animal-based foods are and to stop eating them. She is supporting the latest campaign theme ‘Food Doesn’t have to be Weird’ by Veganuary- the global organisation the encourages people to try vegan.  Speaking on the occasion, Mallika said ‘we are conditioned to think that many of the foods we eat are normal. Take eating meat for example- we eat babies! Chickens are killed at just 6 weeks old and pigs at 6 months – a fraction of their potential lifespan. Is it weird, or just sad?’The campaign lifts the veil from many of the common foods and appeals to people to make an informed choice. How food affects the env...
Read More
Union Minister of Food Processing Industries to Inaugurate 8th Edition of the Indusfood 2025
No Comments
Feature, Food and Beverages

Union Minister of Food Processing Industries to Inaugurate 8th Edition of the Indusfood 2025

New Delhi, January 07, 2025.Shri Chirag Paswan, Union Minister of Food Processing Industries will inaugurate 8th Edition of the Indusfood 2025 at India Exposition Mart Ltd, Gautam Budh Nagar, Greater Noida on 8th January 2025.  Indusfood is Asia’s premier annual F&B trade exhibition organized by Trade Promotion Council of India with the support of the Department of Commerce, Government of India is set to mark yet another milestone in 2025 – marking its debut as an integrated farm-to-fork trade show.Indusfood 2025 will be hosting 2,300 exhibitors from over 30 countries with exhibition space of over 120,000 sq. m. in this edition. The integrated trade fair will host over 7,500 international buyers and 15,000 Indian buyers/trade visitors, who are expected to be present during...
Read More
Wai Wai Noodles: A Flavorful 2024
No Comments
Feature, Food and Beverages

Wai Wai Noodles: A Flavorful 2024

New Delhi, December 31, 2024.In 2024, Wai Wai Noodles introduced three bold and irresistible flavors, setting the stage for an exciting culinary journey. This underlined its position as a major market player in the highly competitive instant noodle segment. Known for its innovative approach and commitment to satisfying diverse taste preferences, Wai Wai is redefining the instant noodle experience again. The new offerings promise to cater to evolving consumer palates, blending authentic ingredients with creative recipes to deliver flavor in every bite.  The Flavorful Innovations of 2024:Dynamite Range Super Spicy Korean Noodles: Positioned as “Jitna Spicy, Utna Tasty” and bringing the heat and intensity of authentic Korean cuisine, these Korean-inspired noodles ha...
Read More
Food spending rises in rural areas, gap with urban centres shrinks
No Comments
Feature, Food and Beverages

Food spending rises in rural areas, gap with urban centres shrinks

New Delhi, December 28, 2024.REVERSING A DECLINING trend from over a decade, the share of food in monthly expenditure of households in rural as well as urban areas went up in 2023-24, according to the Household Consumption Expenditure Survey (HCES) 2023-24 fact sheet released by the Ministry of Statistics and Programme Implementation (MoSPI) on Friday.This probably reflects the impact of higher food prices; given that the figures are in nominal terms, the share of food in the consumption basket of rural households went up to 47.04 per cent in 2023-24 from 46.38 per cent in 2022-23, while that for urban households inched higher to 39.68 per cent in 2023-24 from 39.17 per cent in the previous year.The HCES data also showed that the difference in average monthly consumption expend...
Read More
TulabatiBadanayak: Empowering Change through Coffee and Tourism
No Comments
Feature, Food and Beverages

TulabatiBadanayak: Empowering Change through Coffee and Tourism

Jaipur, December 26, 2024.In the hills of Koraput, Odisha, 37-year-old TulabatiBadanayak has long balanced the demands of farming with her responsibilities as a mother of four. Alongside her husband, Purna, she has depended on coffee farming to support her family. However, like many small-scale farmers, limited education and resources have made it difficult to build a stable life. Faced with these challenges, Tulabati, along with others in her community, began exploring new ways to improve their agricultural practices. Through Project Unnati Coffee, a collaborative initiative by ISWAR (Integrated Social Welfare and Research Centre) and Coca-Cola India focused on sustainable farming, Tulabati and her fellow farmers gained access to training on best practices, which not only improved the...
Read More
Biryani is the favorite dish in the country for the ninth consecutive year
No Comments
Feature, Food and Beverages

Biryani is the favorite dish in the country for the ninth consecutive year

New Delhi, December 26, 2024.its annual food trends report. Biryani remains India’s ultimate favorite for the 9th consecutive year, with 83 million orders in 2024—averaging 2 biryanis per second. Dosa followed as a top choice, with 23 million orders. In a pasta-loving twist, a Bengaluru user made headlines by spending Rs 49,900 on 125 pasta dishes!.Quick Dessert Deliveries: Rasmalai and Sitaphal ice cream were among the fastest deliveries, averaging under 10 minutes. The fastest delivery? Ice cream reached a customer in Bikaner in just 3 minutes via Swiggy Bolt.Dinner Dominates: Dinner was the most popular meal of the day with 215 million orders, 29% more than lunch.City Favorites:Delhi loved Chole Bhature.Chandigarh ordered Aloo Parantha.Kolkata stuck with K...
Read More
Verified by MonsterInsights