Saturday, December 21

Food and Beverages

Pulse Candy Shines with Over 35 Awards in Less Than a Year!
Business News, Food and Beverages

Pulse Candy Shines with Over 35 Awards in Less Than a Year!

New Delhi, November 13, 2024. Pulse Candy, a leading hard-boiled candy brand from the DS Group, a multi-business corporation, and FMCG conglomerate, has been setting new benchmarks in the realm of creative marketing. In the fiscal year 2023-24, the brand launched a series of successful campaigns that grabbed the attention of both consumers and industry experts.  Pulse Candy, a leader in India’s candy market, is celebrated for its irresistible appeal encapsulated by the tagline, ‘Pran Jaaye Par Pulse Na Jaaye.’ In just 300 days, Pulse Candy has garnered over 35 awards, showcasing its relentless commitment to consumer-centric storytelling. The brand's TVC-led ‘Courtroom and Jar’ campaign secured recognition at the Abbys South Asia and Kyoorius Creative Awards, exemplifying its str...
CakeZone Welcomes Palak Tiwari as Brand Ambassador Amidst Festive Excitement
Business News, Feature, Food and Beverages

CakeZone Welcomes Palak Tiwari as Brand Ambassador Amidst Festive Excitement

Bangalore,  November 2024. CakeZone the National Dessert Brand from the House of Curefoods, announced popular actress Palak Tiwari as its official brand ambassador for the next year. Palak Tiwari’s association with CakeZone comes at an exciting time, as the brand looks to deepen its connection with younger audiences who appreciate both quality and creativity in their celebrations. Known for her engaging persona and strong presence among Gen Z, Palak is an ideal ambassador to highlight CakeZone's commitment to innovation in the dessert space. Together, they aim to bring joy to festivities across the country, creating sweet moments that last. Palak Tiwari expressed her excitement about this collaboration, saying, “I am thrilled to be part of the CakeZone family! Their commitmen...
Protinex Diabetes Care Partners with Apollo Health Co (Apollo 24/7) to Support Diabetes Management in India
Business News, Feature, Food and Beverages, Health News, National News

Protinex Diabetes Care Partners with Apollo Health Co (Apollo 24/7) to Support Diabetes Management in India

Mumbai, November 09, 2024. In a significant move towards promoting diabetes management and encouraging early testing, Protinex Diabetes Care partners with Apollo Health Co (Apollo 24/7) to create greater awareness around this significant health issue through Protinex Diabetes Care.  Marking the occasion of World Diabetes Day, consumers purchasing a Protinex Diabetes Care pack will entitle them for a complimentary HbA1c test – a gold standard for long-term glucose monitoring, measures average blood glucose levels over the past two to three months. This test can be conveniently conducted by scheduling a home collection appointment through Apollo 24/7. The offer period is valid until November 30.  The initiative aims to raise awareness on the importance of re...
Thums Up Teases the Most Epic Partnership of the Year with Allu Arjun
Business News, Feature, Food and Beverages

Thums Up Teases the Most Epic Partnership of the Year with Allu Arjun

New Delhi, November 2024. Thums Up, India’s iconic homegrown brand, synonymous with bold toofani spirit recently launched an electrifying teaser featuring the unmistakable silhouette of Allu Arjun. With this bold move, the brand has set off a wave of excitement, leaving fans eager to see what’s coming next. This teaser release comes on the heels of the much-anticipated trailer for Pushpa 2, sparking curiosity around the role Thums Up will play alongside the film’s high-energy momentum. The teaser not only taps into Allu Arjun’s massive fan base but also strengthens Thums Up’s connection with consumers who resonate with its fearless and adventurous spirit. Sumeli Chatterjee, Category Head – Sparkling Flavours, Coca-Cola India and Southwest Asia, shared, “We’re continuously crafting st...
50 years of CERELAC in India
Business News, Feature, Food and Beverages

50 years of CERELAC in India

New Delhi, October 24, 2024. CERELAC, Nestlé’s cereal-based complementary food has entered its 50th year in India. The first batch of CERELAC was manufactured by Nestlé India’s flagship factory in Moga, Punjab on 15th September 1975. Today, hundreds of dedicated employees continue to manufacture quality nutrition products with the same tender care and passion at the Moga factory in Punjab and Samalkha factory in Haryana. Over the past five decades, CERELAC has maintained its commitment to use high quality ingredients, including grains and milk that are sourced locally. Every batch of CERELAC undergoes rigorous quality checks (over 40 quality tests) to ensure that every pack is safe for consumption. Vitamins and minerals play a crucial role in reducing micronutrient deficiencies. A...
Rich’s India Hosts ‘Taiyaar for Tyohaar’ Gourmet Arts Show, Featuring Versatie Gold Cooking Cream and Inspiring Festive Menu Ideas
Business News, Feature, Food and Beverages

Rich’s India Hosts ‘Taiyaar for Tyohaar’ Gourmet Arts Show, Featuring Versatie Gold Cooking Cream and Inspiring Festive Menu Ideas

Mumbai, October 09, 2024. Rich Products & Solutions Pvt. Ltd. (Rich’s India) successfully hosted its much-anticipated Rich's Gourmet Arts Show at the Taj Santacruz, Mumbai on 4th October 2024. Held with the theme "Taiyaar for Tyohaar", the event presented chefs, caterers, and baristas with a unique platform to explore innovative menu ideas for the upcoming festive season, including Diwali, the wedding season, Christmas, and New Year.  The Rich's Gourmet Arts Show offered an immersive culinary experience, featuring live demonstrations, interactive product displays, and solution-focused workshops. The event's highlight was the use of Versatie Gold Cooking Cream, a versatile ingredient that can be used to create a variety of hot and cold, sweet and savory dishes. Attendees...
Marico’s Saffola Honey and Pankaj Tripathi Uncover the Secret of Shuddha Honey in its latest TVC
Business News, Feature, Food and Beverages

Marico’s Saffola Honey and Pankaj Tripathi Uncover the Secret of Shuddha Honey in its latest TVC

Mumbai, 1st October 2024. Marico Limited’s Saffola Honey, one of India's leading honey brands, today unveiled its latest TVC featuring actor Pankaj Tripathi. The TVC invites viewers on a captivating journey through the Sundarban forest, beautifully showcasing the challenges and lengths one might need to go through to source Shuddha honey, but thanks to Saffola Honey Made with Sundarbans Forest Honey, this exquisite treasure is made easily accessible in our nearby stores. The TVC, conceptualized by Mullen Lintas, opens with a woman in a grocery store, asking Pankaj Tripathi, the shopkeeper, for Shuddha honey. Pankaj, with the iconic twinkle in his eye, hands her a jar of Saffola Honey and says, “Shukar hai Saffola Honey hai madam, Varnaa…” In that instant, the mundane store ...
Celebrate Navratri at SOCIAL with a Special Festive Menu
Feature, Food and Beverages

Celebrate Navratri at SOCIAL with a Special Festive Menu

Hyderabad: October 01, 2024. Navratri is a time for reflection, fasting, and celebrating with loved ones. At SOCIAL, we’re bringing a festive touch with a special Navratri menu that blends traditional flavours with our signature twist. Our limited-time Navratri Thalis will be available at all SOCIAL outlets from 3rd to 11th October 2024. The Navratri Thali is a balanced and flavourful spread featuring Aloo Jeera—spiced potatoes tossed with cumin, Paneer in a Rich Tomato Gravy, crunchy Makhana, and Vrat special Samak Rice. Savor the Falahari Poori and finish your meal with the sweet and satisfying Sabudana Kheer. To add even more variety, the Thali also includes crispy Sabudana Vada and Sabudana Papad, bringing a mix of textures and ta...
Coca Cola’s Limited-Edition Packaging featuring Marvel Universe
Business News, Feature, Food and Beverages

Coca Cola’s Limited-Edition Packaging featuring Marvel Universe

Gurugram, September 2024. The Coca-Cola Company and Marvel unveiled their heroic partnership with the launch of limited-edition packaging and immersive storytelling featuring a cinematic commercial. The unique collaboration features bespoke illustrations of over 30 characters from across the Marvel Universe—from Ant-Man to Captain America—on Coca‑Cola and Coca‑Cola Zero Sugar bottles and cans, brought to life with balance of white, red and black tones. Scannable QR codes unlock Augmented Reality (AR) animation experiences for each hero or villain, where consumers can collect all 8 characters to download an exclusive Marvel® poster.  The collaboration is supported by an immersive, multifaceted campaign anchored by a global brand film. In the commercial, a woman accidentally pu...
Automobile News, Business News, Feature, Food and Beverages, National News

EXPERIENCE THE THUNDER, BE THE HERO; HERO MOTOCORP AND THUMS UP INTRODUCE A SPECIAL-EDITION MAVRICK 440 THUNDERWHEELS

New Delhi, September 2024.  In a ground breaking collaboration, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters and Thums Up, India’s biggest homegrown beverage brand under The Coca-Cola Company have teamed up, to present the Mavrick 440 Thunderwheels, a limited-edition version of Hero Motocorp’s flagship motorcycle, the Mavrick 440. This exclusive series of motorcycles, meticulously crafted in partnership with Hero MotoCorpembodies Thums Up’s core valuesof adventure& thrillcombined withHero's technological prowess and engineering excellence. Both the brands’are collaborating to provide their young consumers with a best-in-class Toofani experience. The Mavrick 440 Thunderwheels is designed to bring alive the core persona of both the...
Business News, Feature, Food and Beverages, National News

MAGGI Crafts New ‘Happy Bowl’ with Love: Delightful Noodles for young ones!

New Delhi, September 2024. Continuing with its spirit of culinary innovation, MAGGI has unveiled the Happy Bowl. The new product combines irresistible taste with goodness of atta, and is a source of protein, calcium, vitamin A, and fiber.Available in two delightful flavours, 'Yummy Masala' and 'Twisty Tomato,' this new offering is crafted to delight young palates while embodying MAGGI’s commitment to delivering great taste through innovation. Mr. Rajat Jain, Director, Foods Business at Nestlé India, shared his enthusiasm for the new product and said, “At MAGGI, we are deeply passionate about the food we create, and MAGGI Happy Bowl holds a truly special place in our hearts. It promises to continue MAGGI’s legacy of creating beloved products for everyone in the family and provide them...
Business News, Feature, Food and Beverages, National News

Costa Coffee Unveils Autumn’s Best-Kept Secret: The Maple Hazel Menu

New Delhi, September 2024. Costa Coffee, the coffee brand under The Coca-Cola Company, introduces autumn’s best kept secret, the new Maple Hazel menu in India. As autumn unfurls the golden tapestry, painting the nature in a rich palette of red and amber, Costa Coffee is offering a cozy indulgence with 3 distinct flavours – Maple Hazel Latte, Iced Latte and Frappe. The launch marks Costa Coffee’s commitment to quality, innovation and diversification of offerings and seasonal flavors, catering to coffee lovers in India.   With a unique taste experience that captures the spirit of autumn, these beverages are designed to warm up cool days and add a touch of seasonal cheer. The Maple Hazel Latte features rich hazelnut and sweet maple syrup notes, while the Maple Hazel Iced Latte...
Business News, Food and Beverages

Mother’s Recipe introduces new Crushed Mixed Pickle to spice up your meals

Mumbai, September 2024. Mother’s Recipe, India’s leading ethnic food brand, proudly announces the launch of its newest variant, Crushed Mixed Pickle. This delicious new offering, available in 300g packaging at an affordable price of Rs. 105, making it the perfect companion for your everyday dishes. The Crushed Mixed Pickle is a delightful blend of small fruit pieces, infused with aromatic spices and the rich taste of mustard oil. Whether paired with parathas, rice, or simple chapatis, this pickle adds the perfect tangy and spicy kick, sure to make your taste buds dance with joy “We have crafted the Crushed Mixed Pickle to appeal to everyone who loves the authentic taste of traditional Indian pickles but with a modern twist. It’s all about bringing the familiar warmth of home-cook...
Business News, Feature, Food and Beverages

Thums Up Partners with Ranveer Brar for a Sizzling New Season of Toofani Biryani Hunt on Disney+ Hotstar

New Delhi, August 2024. Thums Up, India's billion-dollar, homegrown beverage brand from The Coca-Cola Company, is thrilled to announce Toofani Biryani HuntSeason 2. A sequel to the successful first, this new chapter seeks to rekindle the taste for the perfect biryani pairing. With celebrity chef Ranveer Brar back at the helm, the upcoming editionis all set to deliver an exceptional culinary adventure. Conceptualized and created by Disney+ HotstarCreativeWorks,join the Thums Up Toofani Biryani Hunt Season 2as the esteemed chef Ranveer Brar explores seven diverse regions— Hyderabad, Bangalore, Visakhapatnam, Lucknow, Delhi, Mumbai, and Kolkata— to understand the toofani origin of each biryani. Through its one-of-kind storytelling,the hunt brings alive the untold stories of 21 of the ho...
Business News, Feature, Food and Beverages, National News

NITI Aayog unveils Report on ‘Pathways and Strategies for Accelerating Growth in Edible Oils Towards Atmanirbharta’

New Delhi, August 29, 2024. The report titled "Pathways and Strategies for Accelerating Growth in Edible Oils Towards the Goal of Atmanirbharta" was released by Shri Suman Bery, Vice-Chairman, in the presence of Prof. Ramesh Chand, Member, NITI Aayog, along with senior officials from the Ministry of Agriculture & Farmers Welfare (MoA&FW), ICAR institutes, and industry players yesterday. The report was presented by Dr. Neelam Patel, Senior Advisor (Agriculture), NITI Aayog. The report highlights that over the past decades, per capita consumption of edible oil in the country has seen a dramatic rise, reaching 19.7 kg/year. This surge in demand has significantly outpaced domestic production, leading to a heavy reliance on imports to meet both domestic and industrial needs. In 20...
Feature, Food and Beverages, Health News, National News

7 foods to increase good cholesterol levels

Jaipur, August 27 2024. Incorporating heart-healthy foods into your morning routine is a great way to increase good cholesterol (HDL) levels and support overall cardiovascular health. According to Consultant Dietician and Diabetes Educator, making simple yet nutritious choices can significantly impact your cholesterol profile. Here’s how you can boost your HDL levels with a smart breakfast: 1. Oats: Oats are an excellent source of soluble fibre, particularly beta-glucan, which helps reduce bad cholesterol (LDL) while improving HDL cholesterol. Starting your day with a bowl of oatmeal can enhance the removal of cholesterol from your bloodstream. 2. Nuts: Nuts like almonds and walnuts are rich in monounsaturated fats and omega-3 fatty acids, both known for boosting HDL levels. T...
Feature, Food and Beverages, National News

FSSAI withdraws advisory on removal of claims of ‘A1′, A2’ types of milk, milk products

New Delhi, August 26, 2024. Food safety regulator FSSAI on Monday withdrew its recent advisory wherein food businesses were directed to remove claims of 'A1' and 'A2' types of milk and milk products from packaging. The Food Safety and Standards Authority of India (FSSAI) said the advisory has been withdrawn to carry out further consultations with stakeholders. It would imply that food business operators (FBOs) can continue to sell and market their products with claims of 'A1' and "A2' types of milk. A1 and A2 milk differ in their beta-casein protein composition, which varies based on cow breed.
Business News, Feature, Food and Beverages, National News

Sprite introduces a quirky take to ‘Chill at Home’ after a busy day, featuring Vedang Raina

Gurgaon, August 2024.  Sprite, the iconic lemon and lime-flavored beverage, presents a fresh perspective to end-of-the-day ‘chill at home’ with its new quirky campaign. Teens are continuously striving to maximize their experiences by packing in more into their everyday. Balancing studies, extracurricular activities, social expectations and personal goals can be overwhelming. The day is spent meeting the expectations of others and living up to the benchmarks set by people around you. Even as one walks into their home in the evening, they carry this baggage in their backpack they carry. With the never-ending hustle of life, it makes it extremely crucial for the young generation to find moments to simply chill and refresh. Recognizing this need, Sprite is stepping in as the ultimate c...
Feature, Food and Beverages, National News

Food Cos Get 4 More Months to Exhaust Packaging Materials Claiming 100% Fruit Juices

New Delhi, August 20,2024. Food regulator FSSAI has given four more months till December-end to food business operators to exhaust all   pre-printed packaging materials claiming '100 percent fruit juices' in their packaged juice products. In June, FSSAI had asked food business operators (FBOs) to immediately remove claims of 100 per cent fruit juices in advertisements as well as labels on packaged products, amid  rising concerns over misleading claims.
Business News, Feature, Food and Beverages, National News

Recharge Like a Champion: Coca-Cola unveils LimcaGlucoCharge

Gurugram, August 2024. The Coca-Cola Company unveils a new brand identity for its affordable glucose and electrolyte drink under its home-grown brand Limca - the all-new LimcaGlucoCharge. With its unique combination of glucose and electrolytes, LimcaGlucoChargeis a go-to beverage for rapid rehydration and energy, perfect for on-ground and everyday sweat moments and challengesto energize those leading an active on- the -go life.LimcaGlucoCharge, was introduced during the Olympics with a squad of champions – Neeraj Chopra, Men’s India Hockey Team along with SatwiksairajRankireddy and Chirag Shetty. Through a series of brand films, the brand showcased its commitment to support the golden boy with ‘silver' lining, empower the dynamic duo, and back the powerful hockey team and its heroes. ...
Business News, Feature, Food and Beverages, National News

EatFit and Moderate Join Forces to Bring Nutritional Products to Consumers Nationwide

New Delhi, August 2024. EatFit, India’s largest healthy food platform housed under Curefoods - a leading Indian cloud kitchen player, announced an exclusive partnership with Moderate, a pioneer in lifestyle nutritional products. Through the collaboration, EatFit will distribute Moderate’s innovative products, including the highly acclaimed Moderate - Carb, Calorie & Sugar Cutter and Moderate-Happy Gut Probiotic Powder, through its platforms and affiliated brands. With this strategic partnership, Moderate’s cutting-edge nutritional solutions will be available on EatFit, HRX by EatFit, and Great Indian Khichdi, across all locations serviced by EatFit on Swiggy and Zomato. This enables Moderate’s products to penetrate further among health-conscious consumers across India. Moderate-C...
Business News, Feature, Food and Beverages, National News

Anandana- The Coca-Cola India Foundation and Indo-Dutch Horticulture Celebrate Success of Project Unnati Apple in Uttarakhand

Champawat, 30th July 2024. In a significant celebration of sustainable agriculture, Anandana – The Coca-Cola India Foundation, in partnership with Indo-Dutch Horticulture Technologies, recognized the relentless efforts of farmers through Project Unnati Apple in Champawat, Uttarakhand. The event honored 10 farmers for their dedication to adopting sustainable farming techniques, highlighting the transformative impact of these practices on local agriculture. The Honorable Chief Minister of Uttarakhand, Shri Pushkar Singh Dhami attended the event virtually and dignitaries such asShri. Rajiv Gupta, Director, Coca-Cola India Foundation, Shri Suresh Joshi, Spokesperson BJP, Smt. Jyoti Rai, Chairman, District Council Champawat, Shri. Prakash Tiwari, Representative CM, Shri. Nirmal Mehra, Pre...
Feature, Food and Beverages, Sports News

Thums Up’s Olympics Campaign Demonstrates the Power of a ‘thumbs up’ Gesture

New Delhi, July, 2024. Thums Up, the homegrown billion-dollar beverage brand under The Coca-Cola Company, is thrilled to announce its new campaign, ‘UthaThums Up, JagaaToofan’ for the upcoming Paris 2024 Olympic and Paralympic Games. The campaign is based on a simple but powerful idea: the motivating effect of a ‘thumbs up’ on athleteswhichencourages them to give their best performance. Our athletes are dynamic ‘toofans’ themselves, they inspire the nation to trust in their inner strength. But a champion is not made overnight. Every time an athlete deals with a setback or feels a moment of hesitation, a simple thumbs-up from their supporters, coach, friends, and family helps them regain confidence and keep pursuing victory – and this is precisely the essence of the campaign. ...
Verified by MonsterInsights