Mumbai, September 06, 2024.
This year, the focus on leveraging Artificial Intelligence (AI) to boost productivity is gaining significant attention. The landscape of personal computing is experiencing a major shift, marking the onset of a new era in technology. As AI evolves, it is increasingly becoming a part of our daily lives, impacting everything from search queries and digital creation to gaming.
In a candid conversation, Derek Chen, the Vice President of Global Business and Marketing of MSI laptops showcased how MSI is making giant strides in leveraging AI tech in computing, making it significantly accessible for the consumers across the world and about 2024 as the year of reckoning for AI tech.
The power shift: AI processing on the edge
AI applications are gaining popularity, from intelligent image editing software to voice assistants that can translate languages in real-time. But these advancements often rely on cloud processing, leading to frustrating lag and, more importantly, security concerns.
“The growth of AI services and applications is particularly exciting because it’s shifting from a purely cloud-based model to a ‘cloud-plus-edge’ approach,” said Derek Chen, the Vice President of Global Business and Marketing of MSI laptops. This means processing power isn’t solely concentrated in massive data centers; it’s increasingly moving to the edge of the network – one’s laptop, in this case.
There are several advantages to this approach:
• Reduced latency: By processing data locally, AI applications on the laptop experience significantly less lag compared to relying solely on the cloud. This is crucial for real-time tasks like facial recognition or voice translation.
• Faster speeds: No more waiting for information to travel back and forth from the cloud. Edge AI allows for quicker calculations and overall faster performance. For example, MSI’s ‘MSI AI Artist,’ designed specifically for AI-driven image creation, processes all calculations directly on the laptop. This results in image generation speeds up to seven times faster than traditional cloud-based processing.
• Enhanced security: Sensitive data stays on the device, minimizing the risk of security breaches that can occur during cloud transmission.
“AI services and applications are shifting to the edge of the network – right onto the laptop,” explained Derek Chen, VP of Global Business and Marketing of MSI laptops.
Users will notice not only faster performance but also extended usage time. Equipped with dedicated computing units for AI, the AI-powered laptops significantly reduce power consumption. For instance, MSI’s AI-powered laptops consume remarkably less power when running the commonly used background blur function in video conferences. This efficiency translates to longer battery life.
This trend is evident in the skyrocketing demand for AI interfaces directly on client devices like laptops. In fact, this has led to a rapid expansion of AI applications on personal computers, with their numbers doubling at an accelerated pace. Companies like Microsoft, Intel, Adobe (and many more) are actively integrating AI into existing applications, recognizing the shift in user behavior and the need for powerful AI capabilities at the user’s fingertips. Intel forecasts that in the near future, more than 60% of new software and features will be AI-driven. For instance, over 500 AI applications are already optimized for Intel’s latest Lunar Lake processors.
AI laptops are predicted to take over 30% of the market share in 2025
This is where AI laptops come in. They are designed to handle complex AI tasks locally and, on the device, eliminating the need for constant cloud connections. IDC, Canalys, Gartner, Digitimes, and other industry research institutes predict a staggering 30% market share for AI laptops by 2025, making it a clear indicator that the future of computing is intelligent.
A visionary approach to AI: MSI leverages AI for personalized computing
MSI laptops are perfect fits as one’s AI partner. MSI isn’t just a name in laptops, it’s a reputation for cutting-edge technology, exceptional performance, and reliable quality. For four consecutive years, MSI has been recognized as the top laptop brand in PCMag’s annual consumer survey, cementing its reputation in the high-end laptop market. MSI consistently excels in areas such as performance, innovation, service, and usability. With over 20 years of experience designing and manufacturing laptops, MSI boasts a rich history of innovation. In this new era of AI, performance, quality, and innovation are more important than ever, and MSI remains at the forefront of these advancements.
Anticipating the future, MSI has been investing in AI research and development since 2018. As early as 2022, MSI introduced the concept of the ‘Technological Singularity,’ foreshadowing a major technological revolution. In 2023, MSI turned this vision into reality by launching its first generation of AI-powered laptops, marking the beginning of a new era in computing. By 2024, MSI had made a significant leap into the AI PC market, unveiling an impressive range of next-level AI laptops that have set a new standard in the industry.
“MSI began investing in AI research and development long before the concept became widely recognized,” says Derek Chen. “Our initial vision was simple: to enable users to optimize their laptop’s performance effortlessly, eliminating the need for complex settings.”
Derek adds, “MSI has spent years developing intelligent, AI-driven applications, creating software and features designed to meet the needs of diverse users—whether gamers, creators, or business professionals. Our AI technology automatically adjusts to enhance the user experience across gaming, meetings, and online entertainment. By partnering with companies like NVIDIA and leveraging the latest technologies, we’ve built on years of experience. This dedication has allowed us to take a significant lead in AI development.”
With so many software options and settings, it’s easy for users to feel unsure about how to use them or even be unaware of their existence. MSI solves this by using the latest AI technology to simplify the process, allowing the system to automatically adjust and optimize performance. That is the magic of ‘MSI AI Engine.’ This intelligent system works seamlessly in the background and learns the user’s usage habits and current needs with AI, making smart adjustments to settings like performance, audio, visuals, and even keyboard and device backlighting.
For example, when a user starts a video conference, MSI AI Engine turns on ‘MSI AI Noise Cancellation Pro,’ automatically improving the video and audio. It enhances the camera image in low light, removes background noise from both sides, and ensures the speaker’s voice is clear. With ‘MSI AI Engine,’ everything works seamlessly in the background, integrating and adjusting various software and hardware settings to keep the laptop performing at its best. One doesn’t need to worry about tweaking any features or having technical knowledge—the AI system handles it all for the user.
