Myntra Integrates Reward Points from Multiple Banks and Brands with Twid’s “Pay with Rewards”

Bengaluru, July 11, 2024.

Twid, India’s leading rewards-based payment network, and Myntra, one of the country’s leading fashion, beauty and lifestyle e-commerce platforms, today announced a strategic partnership revolutionizing the shopping experience for customers. The partnership will enable Myntra’s customers to seamlessly use their reward points for purchases on the platform with the “Pay with Rewards” construct. The collaboration aims to unleash the true potential of reward points and unlock guaranteed customer savings on their purchases.

Myntra’s recent End Of Reason Sale (EORS), saw a strategic partnership with Twid. This collaboration allowed Myntra customers to leverage loyalty and reward points from various banks and brands, including Intermiles, PAYBACK (now Zillion), TimesPoint, and debit/credit card programs, directly at checkout. This innovative integration empowered customers to save a notable percentage of additional savings on their purchases, effectively boosting their purchasing power.

Commenting on the partnership, Amit Koshal, CEO & Co-founder at Twid, said, “We are excited to join forces with Myntra and provide their valuable customers with a rewarding shopping experience. With the power of rewards, we are empowering customers and Myntra with a mutually beneficial channel that will define a new path for customer delight for Myntra and provide the best value for their customers.”

“Our partnership with Twid not only enhances our customers’ shopping experience by allowing them to redeem their reward points seamlessly but also brings significant value to Myntra. By increasing the share of prepaid orders, we’ve seen a notable improvement in order fulfillment rates and, reinforcing our commitment to providing exceptional value and convenience to our customers,” said Santosh Kevlani, Head of Monetization, Payments & Fintech, Myntra.

The Twid-Myntra collaboration is a significant step towards revolutionizing the rewards ecosystem in India, offering customers a seamless and value-driven shopping experience.