Myntra Rising Stars’ Beauty Edit to Unveil 25,000 Ingredient-Based Styles, to cater to ‘Concern-Based’ Shopping Experience
New Delhi, August 2024. A new era of beauty is dawning, with consumers largely leaning towards an evolution in preferences. They are looking for personalized, scientifically researched ingredients rooted in organic and sustainable products that address specific concerns. As per industry reports, the D2C beauty industry in India is rapidly growing, with a projected market opportunity…