New Delhi, February, 2024.
Surpassing sales volumes of 2015 and emerging renascent with a successful performance in 2023, Audi India is targeting steady growth in 2024 on the back of a strong order bank for existing and new model launches. The German luxury car manufacturer witnessed 89% growth in sales, retailing 7,931 in the period January to December 202. Buoyed by a strong economy, a growing startup culture and a robust portfolio of 17 products, including 6 electric cars, Audi India is the brand with the widest range of electric cars in India. The company witnessed a good response from customers and is targeting 50% of its total sales to come from its EVs by 2030.
In line with changing market dynamics and customer preferences, the brand has a strong focus on petrol and electric cars. Audi India has a market share of 31 percent in the luxury petrol car segment making it the leader. The brand’s SUV range registered an impressive 174% growth. Performance and lifestyle cars, including the e-tron range grew by 40%.
Today, one in every four customers is a repeat Audi customer, reflecting the success of the company’s innovative human-centric initiatives driving brand loyalty and trust.
Audi India has remained committed to creating a comprehensive EV ecosystem for its customers. The brand has successfully installed 140+ chargers across 73 cities in India and recently inaugurated India’s first ultra-fast charging e-tron hub in Bandra Kurla Complex (BKC), Mumbai. Conceptualized and developed in collaboration with ChargeZone, this ultra-fast charger boasts an impressive, total capacity of 450kW, to deliver 360kW of power to an electric vehicle and is enabled by a 500 amps liquid-cooled gun to ensure high performance and efficiency.
Earlier, the brand also introduced ‘Charge my Audi’ on the myAudiConnect app, an industry-first initiative aimed at enhancing convenience for customers, and a one-stop solution that gives Audi e-tron customers access to 1000+ charge points. Using Numocity Technologies eMSP roaming solution, the application provides customers complimentary charging across its network (excluding Zeon charging) until March 2024.
Audi India’s pre-owned car business, Audi Approved: plus, witnessed a growth of 62% in 2023. Currently operating with 25 Audi Approved: plus facilities across all major hubs in the country, the brand will continue to expand and add more pre-owned car facilities this year.
For 2024, Audi India is confident of a steady sales growth. The brand will launch new models this year ensuring customers have a wide range of cars to choose from.