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Bisleri International, NBT & CEE Sign a Joint MoU to Launch Educational Book on Plastic Waste Management for Schools in 48 Languages

17May

By editor3No Comments

Bisleri International, NBT & CEE Sign a Joint MoU to Launch Educational Book on Plastic Waste Management for Schools in 48 Languages

New Delhi, May 17, 2025.Bisleri International Pvt. Ltd. signed a Memorandum of Understanding (MoU) with the National Book Trust, India (NBT) and Centre for Environment Education (CEE) to develop and distribute an educational book on plastic waste management for schools across the country. The initiative, aimed at promoting sustainability and environmental awareness among youth, will be created by NBT in collaboration with Bisleri and the Centre for Environment Education (CEE). Bisleri will sponsor the printing of 1 lakh books in 48 languages. The books will be distributed to educational institutions nationwide over the next two years. The MoU was formally signed at a ceremony held at the Constitution Club of India by Mr. Angelo George, CEO, ...

Bisleri Scores Big on Hydration Partnerships With Five Cricket Franchises

28Apr

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Business News, Feature, Food and Beverages

Bisleri Scores Big on Hydration Partnerships With Five Cricket Franchises

News Delhi, April 28, 2025.Bisleri International, India’s leading packaged drinking water is thrilled to announce its partnership with Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru as the official hydration partner. Bisleri, with a legacy of more than 50 years, has been championing the narrative on hydration, building one of the largest sports marketing programs in the India and Middle East region. Expressing enthusiasm on the extension of this partnership, Tushar Malhotra, Director of Sales & Marketing, Bisleri International said, “This is our third season running of hydration partnerships with some of the most iconic sporting franchises under the Bisleri #DrinkItUp marketing campaign. We have a truly integ...

Bisleri International and Observer Research Foundation Jointly Unveils a Book on ‘Water Credits Valuation’ at Raisina Dialogue 2025

18Mar

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Business News, Feature

Bisleri International and Observer Research Foundation Jointly Unveils a Book on ‘Water Credits Valuation’ at Raisina Dialogue 2025

New Delhi, March 18,2025.Bisleri International, a leading mineral water brand in collaboration with Observer Research Foundation (ORF) unveiled a book on ‘Water Credits Valuation.’ Inaugurated at Raisina Dialogue 2025, this comprehensive book titled, ‘Trading Blue Gold: A Blueprint for Water Credit Valuation in India’ aims to amplify the framework beyond the beverage sector.Water Credits are a market-based mechanism that incentivizes sustainable water management practices. These credits are generated through activities such as water conservation, rainwater harvesting, wastewater treatment, and efficient water use. Similar to carbon credits, companies can purchase water credits to offset their water consumption and promote responsible water stewardship.

Bisleri International Partners with Schneider Electric to Enhance Energy Efficiency and Expand Solar Power Under ‘Bisleri’s Greener Promise’

28Feb

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Business News, Feature

Bisleri International Partners with Schneider Electric to Enhance Energy Efficiency and Expand Solar Power Under ‘Bisleri’s Greener Promise’

New Delhi, February 28, 2025.Bisleri International Pvt. Ltd. has partnered with Schneider Electric’s Sustainability Business to enhance energy efficiency and expand the use of renewable energy. This initiative is a key step under ‘Bisleri’s Greener Promise’, reinforcing the company’s commitment to a sustainable future. As part of the partnership, up to 13.6 MW of solar power will be installed across six major Bisleri International plants in Maharashtra, Tamil Nadu, Karnataka, and Uttar Pradesh. Mr. Angelo George, CEO, Bisleri International, said, “Our collaboration with Schneider Electric underscores our commitment to sustainable solutions and the economic benefits of renewable energy. The project is set to increase Bisleri’s green energy usage to nearly 33...

Bisleri International’s Environmental Initiatives Yield Remarkable Outcomes, Over 14,245 Citizens Participated Across 13 Cities in India

20May

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Feature, National News

Bisleri International’s Environmental Initiatives Yield Remarkable Outcomes, Over 14,245 Citizens Participated Across 13 Cities in India

Mumbai, May 20, 2024.In its commitment to environmental conservation, Bisleri International organized a series of impactful events across India around World Earth Day. In line with the United Nations' 8 sustainable development goals (SDGs), including Quality Education (SDG 4), Clean Water and Sanitation (SDG 6), Sustainable Cities and Communities (SDG 11), Responsible Consumption and Production (SDG 12), Climate Action (SDG 13), Life Below Water (SDG 14), Life on Land (SDG 15), and Partnerships for the Goals (SDG 17), these initiatives encompassed awareness sessions, plastic collection drives, tree plantation campaigns, and beach clean-ups. These drives and campaigns were conducted across 13 cities namely New Delhi, Noida, Chandigarh, Kargil, Jaipur, Gurugram, Chennai, Mu...