Coca-Cola India and Reliance Retail Team Up for “BhoolNaJana, PlasticBottleLautana
Mumbai, 15th January 2024.Coca-Cola India and India’s largest retailer, Reliance Retail, announced the launch ofa sustainability initiative titled “BhoolNaJana, PlasticBottleLautana”, focused on post-consumer PET collection at Reliance Retail stores in Mumbai through Reverse Vending Machines (RVMs) and collection bins.With a vision for a circular economy, this pilot project, aligned with the Government’s Swachh Bharat Mission, has commenced in 36 Reliance Retail stores including Smart Bazaar and Sahakari Bhandarstores in Mumbai and Delhi, and will expand to 200 stores across the country by 2025 with a target of collecting5,00,000PET bottles annually in the pilot phase.The initiative was launched in the presence of Kazi Irfan, Officer on Special Duty (OSD), Solid Waste Management, B...
