Coca-Cola India and Reliance Retail Team Up for “BhoolNaJana, PlasticBottleLautana
Mumbai, 15th January 2024. Coca-Cola India and India’s largest retailer, Reliance Retail, announced the launch ofa sustainability initiative titled “BhoolNaJana, PlasticBottleLautana”, focused on post-consumer PET collection at Reliance Retail stores in Mumbai through Reverse Vending Machines (RVMs) and collection bins.With a vision for a circular economy, this pilot project, aligned with the Government’s Swachh Bharat…