Two Icons, One Thunder – Thums Up Brings SRK & Allu Arjun Together for ‘Dum Hai Toh Dikha
New Delhi, 12th February 2025.Thums Up, Coca-Cola India’s iconic billion-dollar homegrown brand, has launched its latest campaign, “Dum Hai Toh Dikha”, a bold call to the youth who strive for greatness and thrive in the face of challenges. The brand brings in two cinematic legends—Shah Rukh Khan and Allu Arjun—for a power-packed campaign. Both icons epitomize the essence of “Dum Hai Toh Dikha,” embodying a relentless drive that mirrors Thums Up’s signature intensity.For decades, Thums Up has stood as a symbol of unwavering strength and resilience, with its bold taste and unmistakable thunder making it the preferred choice of those who go all in. More than just a beverage, Thums Up has been a companion for those who never back down. With “Dum Hai Toh Dikha,” the brand amplifies this...