Myntra | Exclusive News

29Aug

By editor3No Comments

Business News, Fashion & Lifestyle, Feature

Myntra Rising Stars’ Beauty Edit to Unveil 25,000 Ingredient-Based Styles, to cater to ‘Concern-Based’ Shopping Experience

New Delhi, August 2024. A new era of beauty is dawning, with consumers largely leaning towards an evolution in preferences. They are looking for personalized, scientifically researched ingredients rooted in organic and sustainable products that address specific concerns. As per industry reports, the D2C beauty industry in India is rapidly growing, with a projected market opportunity of $5.6bn by 2025, and there is a growing inclination towards ingredient and solution-based beauty. To cater to this demand, Myntra, recently announced a dedicated D2C program for Made-in-India Beauty and Grooming brands under Myntra Rising Stars. This Program is set to offer 25,000 specialized styles from 500 brands, all featuring science-backed ingredients. To add to the wide selection of products, M-...

31Jul

By editor3No Comments

Business News, Fashion & Lifestyle, Feature

Myntra launches the Beauty Edit of its Rising Stars Program, plans to on board around 500 D2C beauty and grooming brands by year end

Bengaluru, July 31, 2024 - After the phenomenal success of the first edition of Myntra Rising Stars (MRS) program for the D2C ecosystem, Myntra, one of India’s leading fashion, beauty and lifestyle destinations has launched the Beauty Edit of Myntra Rising Stars. A one-of-its-kind comprehensive program dedicated towards strengthening the beauty D2C ecosystem in the country, the Myntra Rising Stars Beauty Edit will take the made-in-India beauty and grooming brands under its wings to accelerate their growth leveraging its scale of Myntra. These will include brands with differentiated offerings catering to consumers’ evolving beauty needs ranging from Korean beauty, science and ingredient-based products, vegan and natural products among many others. Brands will be able to ...

Myntra Integrates Reward Points from Multiple Banks and Brands with Twid’s “Pay with Rewards”

11Jul

By editor3No Comments

Fashion & Lifestyle, Feature

Myntra Integrates Reward Points from Multiple Banks and Brands with Twid’s “Pay with Rewards”

Bengaluru, July 11, 2024. Twid, India's leading rewards-based payment network, and Myntra, one of the country's leading fashion, beauty and lifestyle e-commerce platforms, today announced a strategic partnership revolutionizing the shopping experience for customers. The partnership will enable Myntra's customers to seamlessly use their reward points for purchases on the platform with the “Pay with Rewards” construct. The collaboration aims to unleash the true potential of reward points and unlock guaranteed customer savings on their purchases. Myntra's recent End Of Reason Sale (EORS), saw a strategic partnership with Twid. This collaboration allowed Myntra customers to leverage loyalty and reward points from various banks and brands, including Intermiles, PAYBACK (now Zillion), Time...

8May

By editor3No Comments

Business News, Fashion & Lifestyle, Feature

Myntra unveils its latest brand campaign ‘Trend IRL’ with Kiara Advani, spotlighting real-life trendsetters

New Delhi, May , 2024. Bengaluru, May 6, 2024: Myntra, one of the leading fashion, beauty and lifestyle e-commerce destinations, has announced the launch of its new brand campaign, ‘Trend IRL (In Real life)’, featuring Indian actress Kiara Advani. The campaign celebrates the real-life trendsetters, who with their trending fashion from Myntra inspires others around them to be more fashionable, enabling them to ‘Trend in Real Life’, and solidifies the brand's position as the ultimate destination for the latest trends. As part of the campaign, Kiara features in two films, showcasing the wide range of trends across women’s ethnic and western wear available on the platform. Over the years, Myntra has strengthened the platform to offer trends to the fashion-forward consume...