Anushka and Virat’s New Venture ‘Nisarga’
New Delhi, 23 October 2023.
Anushka Sharma and Virat Kohli have announced their first everforay into promoting events and experiences through theirnew venture “Nisarga”. Nisarga will associate with like-minded partners to promote high impact events and IPs. The initiatives will undertake curation of special segments in existing IPs as well as develop and create new platforms.
As a first step, Nisarga has tied up withElite Octane, a specialist motorsports and entertainment eventscompany with cult IPs like The Valley Run. As a partner Elite Octane will be instrumental in executing various activities and creating new platform segments, especially in the domains of motorsportsand entertainment.The calendar of events currently comprises of 3 motor sporting events, expos and one music conc...
