Tata Motors Empowers Women to bring about a Socioeconomic Change with the traditional handicraft of ‘Chikankari’
New Delhi, February, 2024.
In a transformative journey unfolding in the rural heartland of India, women are intricately weaving threads of change to attain economic independence. Tata Motors Samaj Vikas Kendra (SVK) has helped these women master the craft of ‘Chikankari’ and organise themselves into groups to run a successful business venture basis this skill. The project has had an enduring impact on other women leading to active engagement of more than 150 women to form SHGs and actively engage in credit and thrift activities thus mobilising a remarkable Rs.25 lakhs over the past 16 years.
Tata Motors SVK began work on this project in 2007 wherein they worked on a two prong strategy, to revive the handicraft also linking it to social economic development of women. SVK established a...
