COAI hopes Consumer Affairs Ministry’s draft guidelines will help tackle pesky calls

New Delhi, May 21, 2024.

The draft guidelines being prepared by the Consumer Affairs Ministry will help tackle the menace of unregistered telemarketers, the apex telecom industry body COAI said on Tuesday.

The Cellular Operators Association of India (COAI) — whose members include Reliance Jio, Airtel, Vodafone Idea etc — said the industry body is working closely with the government and regulator to address the issue of unsolicited commercial communications (UCC).

COAI Director General SP Kochhar said the industry body and its members are also part of the committee, formed by the Department of Consumer Affairs to tackle the menace of pesky calls from unregistered telemarketers.