Elon Musk rebrands Twitter to ‘X’ in brand overhaul

New Delhi, July 24, 2023.

Elon Musk has announced that Twitter’s logo will change to “X” from its iconic Blue bird symbol, marking the latest big change since the billionaire bought the social media platform for $44 billion last year. 

Twitter’s CEO Linda Yaccino has already confirmed the micro-blogging platform will be called “X”, an AI-powered platform centered around audio, video, messaging, payments, and baking.

“It’s an exceptionally rare thing — in life or in business — that you get a second chance to make another big impression,” the chief tweeted. “Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”

Twitter has been pushing more users to get premium blue subscriptions recently by locking the most used features behind the paywall. With this branding overhaul, the company could further tweak the platform to promote more users to get onto the subscription bandwagon. Musk’s Twitter faces tough competition from Meta’s Thread, which has amassed millions of users on a Twitter-like platform.