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Mother’s Recipe Launches Exciting ‘Taste ka Dhamaka’ Campaign on Pune Municipal Corporation Buses

2May

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Mother’s Recipe Launches Exciting ‘Taste ka Dhamaka’ Campaign on Pune Municipal Corporation Buses

Pune, May 02, 2024.Mother's Recipe, famous for its tasty flavors, is thrilled to announce the start of its lively 'Taste ka Dhamaka' campaign in Pune. To connect with Punekar and share the goodness of their new range of sauces, Mother's Recipe has decked the Pune buses running through the city with colorful ads featuring their convenient 85g sauce packs.Following the success of their campaign on Mumbai local trains, Mother's Recipe is now spreading the joy to the streets of Pune. The 'Taste ka Dhamaka' campaign is all about their message 'Get a small pack, make anything you want!' highlighting how easy and versatile their sauces are. The ads on Pune Municipal Corporation buses will catch commuters' eyes, tempting them with the delicious flavors of Mother's Recipe Sauces.Ms. San...

The Indian Beverage Industry Has Transformed To ”Made in India for The World

1May

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Feature, Food and Beverages, National News

The Indian Beverage Industry Has Transformed To ”Made in India for The World

New Delhi, May 01, 2024.A substantial rise in the disposable incomes of Indians has led to an immense growth of the alcobev sector in the country. According to the International Spirits & Wines Association of India (ISWAI), the alcobev industry in India is poised to touch $64 billion by 2030.The sector also offers direct and indirect employment to a staggering 79 lakh individuals in India, according to a report, ''Economic Value of the Indian Alcoholic Beverage Industry'' by ISWAI.The country's burgeoning middle class is also fuelling significant premiumisation in the sector as demand for premium liquor is surging. In addition, according to experts, Indian alcobev producers have not only addressed the colossal domestic demand but have also marked a significant global presen...

Godrej Food Trends Report Forecasts 2024’s Hottest Food Trends

29Apr

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Feature, Food and Beverages, National News

Godrej Food Trends Report Forecasts 2024’s Hottest Food Trends

New Delhi, April 29, 2024.Godrej Vikhroli Cucina- a curated, brand-agnostic, owned media platform- hosted a star-studded launch for the highly anticipated Godrej Food Trends Report 2024 at the glamorous Godrej L'Affaire 2024. The report, under the theme 'Provenance', explores the rich tapestry of India's food culture, delving into the diverse origins of ingredients and India's culinary practices. Tanya Dubash - Executive Director & Chief Brand Officer, Godrej Industries Limited, unveiled the seventh edition of the report, sparking curiosity among food enthusiasts like Malaika Arora who were present to discover the fascinating trends shaping the future of food.The Godrej Food Trends Report 2024 convened over 190 th...

Fake paneer is infiltrating the food market: How do you recognise it?

29Apr

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Feature, Food and Beverages, Health News

Fake paneer is infiltrating the food market: How do you recognise it?

Jaipur, April 29, 2024.Paneer, the soft Indian cheese beloved for its versatility in curries and desserts, is facing a growing threat: imposters. These “fake paneer” products are infiltrating the food market, often containing inferior ingredients and potentially posing health risks.Texture: Authentic paneer should be soft and break easily, whereas synthetic paneer often appears rubbery or overly smooth.Smell: Smell the paneer; genuine paneer has a mild, milky aroma, while fake paneer might lack this or emit a chemical scent.Taste: Taste can also indicate authenticity; real paneer has a clean, milky flavour, while synthetic versions may taste artificial.Moisture content: Genuine paneer typically has a higher moisture content, releasing whey when pressed, whereas syntheti...

MDH and Everest spices banned in Hong Kong

22Apr

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Feature, Food and Beverages

MDH and Everest spices banned in Hong Kong

Jaipur, April 22, 2024.Hong Kong has banned the sale of curry spices from MDH Private Limited and Everest Food Products Limited.This decision was taken due to the high quantity of carcinogenic pesticide ethylene oxide in the products of both the companies.

Report claims Nestle adds 2.7 g sugar in every serving of Cerelac in India

18Apr

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Feature, Food and Beverages

Report claims Nestle adds 2.7 g sugar in every serving of Cerelac in India

Jaipur, April 18, 2024.Global food and beverage giant Nestle sells baby products with higher sugar content in poorer south Asian (including India), African and Latin American countries as compared to markets in Europe, claims a report by a Swiss NGO, Public Eye and International Baby Food Action Network (IBFAN). Around 150 baby products sold in different counties were scrutinised for the report, which was published by The Guardian. A Belgian laboratory tested the samples, which were found to be over and above international food safety guidelines.The report claims that its wheat-based product, Cerelac, for six-month babies, which is sold without any added sugars in the UK and Germany, contained 2.7 grams of added sugar per serving in India. The highest sugar content in the...

18Apr

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Business News, Feature, Food and Beverages, National News

Agrimax Foods unveils Bake&Co.- A brand of Specialized Millet based Healthy Baked Products under the PMFME Scheme

New Delhi, April 2024.Agrimax Foods LLP, an ISO 9001:2015 food solutions company, is excited to announce its new brand, ‘Bake&Co.’ This brand is set to redefine the landscape of Millet based baked products with its emphasis on health, nutrition, and unmatched taste. Bake&Co.'s launch is supported by the government's PMFME scheme which aims to boost micro food enterprises across the country.Agrimax Foods LLP incorporated with a vision to maximise the agricultural value chain adds value to farmers, processors and consumers. Agrimax Foods believes in directly sourcing the raw materials from the farmers, adding value at the processing stage and meeting the standards of the discerning audience.Bake&Co. focusing on ‘Healthy Snacking’ offers a delicious range of healthy ba...

MS Dhoni Joins Hands with Explosive Whey: A Blend of Fitness and Nutrition

12Apr

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Business News, Food and Beverages

MS Dhoni Joins Hands with Explosive Whey: A Blend of Fitness and Nutrition

Mumbai, April 12, 2024.Introducing Explosive Whey, a groundbreaking addition to the fitness and nutrition industry, ready to revolutionize Sports Nutrition with its premium products. Endorsed and invested by the esteemed Mahendra Singh Dhoni, this brand is meticulously crafted to meet the evolving needs of fitness enthusiasts, athletes, and health-conscious individuals. Explosive Whey is the brainchild of Indian Cricketer Kedar Jadhav (Founder), Mandar Bhandari (Founder and CEO), and Rishikesh Hande (Founder).The name "Explosive" embodies the essence of speed and strength. The lion in the logo symbolises strength and leadership, reflecting the slogan "Rule with Strength." Notably, Explosive Whey has earned the prestigious certification of Informed Sports, a trust bad...

The Taste Company launches products in UAE

11Apr

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Business News, Food and Beverages

The Taste Company launches products in UAE

New Delhi, April 11, 2024.Hyderabad-based The Taste Company, which is into the ready-to-eat food segment, on Thursday announced it has forayed into the overseas markets by launching its products in the UAE.The company is also gearing up to expand its operations to the UK, the US and Singapore, a release said here.Currently, The Taste Company makes 18 products that comprise five breakfast varieties, seven types of vegetarian meal and six non-vegetarian meal varieties, it said.

Diets high in ultra-processed foods raise death risk from chronic lung conditions

10Apr

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Feature, Food and Beverages, Health News

Diets high in ultra-processed foods raise death risk from chronic lung conditions

Jaipur, April 10, 2024.A diet high in ultra-processed foods could significantly heighten the risk of dying from chronic respiratory diseases, a new research spanning over almost two decades has found.Constituents of these "nutritionally inferior" foods, which are "poor sources of essential nutrients such as antioxidants", contribute to inflammation and worsen lung conditions, the study published in the European Journal of Nutrition said.A diet having more than 40 per cent of ultra-processed foods was found to have a 26 per cent higher risk of death from chronic obstructive pulmonary disease (COPD), a lung disorder which blocks airflow causing difficulty in breathing.

9Apr

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Entertainment News, Food and Beverages, National News

Sprite’s ‘Joke in a Bottle’ returns

New Delhi, April 2024.Sprite, India's favourite lemon and lime-flavored beverage, is back with ‘Joke in a Bottle’, following the resounding success of its inaugural season. Strengthening its renowned 'Scan Karo, Joke Suno, Thand Rakho!’ campaign from last year, the brand is set to become the ultimate heat hack for this season, delivering a fresh wave of comedic content that's bound to leave audiences in peals of laughter. Given the challenges in today's fast-paced world, Sprite is one of the coolest brands, making it a natural fit to own the humour space and provide a refreshing escape. With a simple scan of a bottle youngsters can unravel jokes across 9+ regional languages on relatable topics such as exams, college, relationships, food and much more.As the brand gears up to domina...

Veg thali prices rise by 7 pc, non-veg down by 7 pc

5Apr

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Feature, Food and Beverages

Veg thali prices rise by 7 pc, non-veg down by 7 pc

Jaipur, April 05, 2024.The on-year cost of a representative, home-cooked vegetarian thali rose by seven per cent and non-vegetarian thali declined by seven per cent in March 2024, CRISIL MI&A Research said.The cost of the veg thali increased due to a surge of 40 per cent, 36 per cent and 22 per cent on-year in prices of onion, tomato and potato, respectively, due to lower arrivals of onion and potato and low base of last fiscal for tomatoes, Crisil said.Amid lower arrivals, prices of rice (accounting for 13 per cent of the veg thali cost) and pulses (9 per cent) increased 14 per cent and 22 per cent on-year, respectively, it said. The decrease in the cost of the non-veg thali was due to 16 per cent on-year fall in broiler prices on a high base of last fiscal, Crisil said....

Low-fat vegan diet found to lower insulin needs in Type 1 diabetics, lower risk of heart disease

2Apr

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Feature, Food and Beverages, Health News

Low-fat vegan diet found to lower insulin needs in Type 1 diabetics, lower risk of heart disease

Jaipur, April 02, 2024.A low-fat vegan diet rich in fruits, vegetables, grains and beans can help reduce insulin needs in people affected by Type 1 diabetes, a new research has found.It also found that changes in body weight, brought about by the plant-based diet, helped lower participants’ resistance to insulin by improving sensitivity. Glycemic control, or glucose levels in the blood serum, was also observed to get better. The improvements were, in turn, found to correspond to lowering the risk of heart disease in these patients.While Type 2 diabetes is more common, Type 1 diabetes is an autoimmune disease in which the body’s immune system attacks the healthy pancreas, affecting its ability to produce insulin and regulate blood sugar. The patients, therefore, may require regu...

Parle Agro Unveils SMOODH’s Fun and Wholesome New Summer Ad Campaign

1Apr

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Business News, Feature, Food and Beverages

Parle Agro Unveils SMOODH’s Fun and Wholesome New Summer Ad Campaign

New Delhi, April 2024:India’s beverage giant, Parle Agro has launched its latest summer campaign for its disruptive dairy brand, Smoodh. Featuring, Varun Dhawan, the brand brings a wave of new offerings to the summer season.The new TVC, strongly en capsules the rich smoothness and sensory appeal of this delicious, flavourfulbeverage.Conceptualized by &Walsh, the brand film reaffirms Smoodh's status as the smoothest flavoured milk brand on the market.Its creamy and delicious taste sets it apart as truly ‘dairy extraordinary’.The film uses a strong creative hook and a distinct visual look that will appeal to the younger audience. The unique and unforgettable tag line of “Oh so SMOODH” is bound to get registered in the minds of the audience with the quirky usage of the tag l...

Coca-Cola brings ‘Coca-Cola Foodmarks,’ a unique global property in India with the magic of Raj Kapoor’s legacy

14Mar

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Entertainment News, Feature, Food and Beverages, National News

Coca-Cola brings ‘Coca-Cola Foodmarks,’ a unique global property in India with the magic of Raj Kapoor’s legacy

New Delhi, March 2024.Coca-Cola India is thrilled to announce the launch of Coca-Cola Foodmarks in India, under its “A Recipe for Magic” global campaign. Inspired by culture and created with the Real Magic of Coca‑Cola, ‘Coca-Cola Foodmarks” celebrates global "food landmarks". These are destinations and experiences with a recipe of three key ingredients: the perfect moment, the perfect meal and an ice-cold Coca-Cola. Coca-Cola is embarking on a journey to cherish the perfect moments, meals, and the refreshing taste of Coca-Cola, which will be soon enjoyed in more Indian cities and neighborhoods.As its global rollout, the launch eventin India was held at Embassy restaurant, an iconic standout in Connaught Place in Delhi which brought the attendees back to the pivotal time of Hindi C...

A silent ‘White Revolution’ led by Tata Motors’ transforms lives in Gujarat

27Feb

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Business News, Feature, Food and Beverages

A silent ‘White Revolution’ led by Tata Motors’ transforms lives in Gujarat

New Delhi, 27th February 2024.In a remarkable collaboration, Tata Motors, the Ahmedabad District Co-operative Milk Producers Union Limited and the Gujarat Dairy Development Board, have ignited a new ‘White Revolution’ in and around Sanand.The initiative has catalysed a socio economic transformation for the beneficiaries, enriching their lives with improved access to education and healthcare facilities, and elevating their status within the community. By leveraging technology and cooperatives, more than 1600 women from the distant regions of Sanand have brought about a remarkable change in the social and economic conditions of rural Gujarat.India, the world’s largest milk producer, has a low per capita yield. Dairy farming, traditionally led by women from the Bharwar and Koli Patel ...

Govt to sell Bharat Rice at Rs 29/kg in retail mkt from nxt wk; asks traders to declare rice stock

2Feb

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Feature, Food and Beverages, National News

Govt to sell Bharat Rice at Rs 29/kg in retail mkt from nxt wk; asks traders to declare rice stock

New Delhi, February 02, 2024.The Centre on Friday said it will sell 'Bharat Rice' in the retail market at Rs 29 per kg from next week to give relief to the common man and has also directed traders to disclose rice/paddy stock, as part of its efforts to control prices that have risen by around 15 per cent in the last one year.In a press conference, Union Food Secretary Sanjeev Chopra exuded confidence that these two measures along with the various restrictions of exports will help in cooling down the prices.Seeking to dispel market rumours, he categorically said the government has no plans to lift restrictions on rice exports any time soon. The restrictions will continue until prices fall to a reasonable level.

Scuzo Ice ‘O’ Magic Dessert Café Expands its Presence in Indore, Madhya Pradesh

25Jan

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Feature, Food and Beverages

Scuzo Ice ‘O’ Magic Dessert Café Expands its Presence in Indore, Madhya Pradesh

Indore, January 2024.Demonstrating a significant leap in its expansion, Scuzo Ice ‘O’ Magic, well-known as the pioneering Live Popsicle Concept and Dessert Café in India, enters Madhya Pradesh with its flagship outlet in Indore. Located at Unit 102 & 202, Mangalam Elite, 5-6 Joy builder colony, Saket Indore Pin- 452001, the establishment invites individuals to embark on a nostalgic journey to their childhood, filled with joy and delicious treats. Notably, it maintains a commitment to providing a health-conscious and low-sugar experience.Scuzo Ice 'O' Magic, an innovative live popsicle concept brand, enabling customers to individually choose their preferred fruit from a diverse selection and observe the artistic process as their popsicle takes shape in mere minutes. Expanding be...

Eat on time: Docs after study links between meal timings and cardiovascular disease risk

4Jan

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Feature, Food and Beverages, Health News, National News

Eat on time: Docs after study links between meal timings and cardiovascular disease risk

Jaipur, January 04, 2024.Breakfast at 8 am and dinner at 8 pm! A tall order for those with busy work days but a mantra for staving off cardiovascular diseases, say doctors who cite a recent study to stress the importance of early, regular and well-spaced meals.A study led by the Université Sorbonne Paris Nord in France lays out the association between meal timings and the risk of cardiovascular disease (CVD), a finding of particular interest to India. According to the Global Burden of Disease study in 2020, India has a cardiovascular death rate of 272 per one lakh population, much higher than that of global average of 235.CVDs are a group of disorders of the heart and blood vessels and include coronary heart disease, cerebrovascular disease, rheumatic heart disease and other c...

Dabur India launches Swarna Prashan Tablet to Promote Overall Health & Intellect among Kids.

28Dec

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Business News, Food and Beverages

Dabur India launches Swarna Prashan Tablet to Promote Overall Health & Intellect among Kids.

Jodhpur, December 28, 2023.As part of its mission to transform the traditional knowledge of Ayurveda into a contemporary healthcare option, the world’s largest Science-based Ayurveda major Dabur India Limited today announced the launch of a revolutionary breakthrough product– Swarna Prashan Tablet at KAUMARCON in Jodhpur.Dabur India Limited Head of Marketing – Ethical Dr. Durga Prasad Velidindi said: “With our rich 139-year heritage of Ayurveda and deep knowledge of nature, Dabur has always focused on effective health care for all through the study of authentic Ayurveda manuscripts. The launch of Swarna Prashan Tablet is another major leap forward in marrying the ancient Indian knowledge of Ayurveda with cutting edge of science. Swarna Prashan Tablet is Launched to Help...

28Dec

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Business News, Feature, Food and Beverages, National News

Government will sell rice at ₹25 per kg

Jaipur, December 28, 2023.The government will now sell rice at Rs 25 per kg under the Bharat brand. The government is doing this to control the rise in rice prices. The government already sells flour and pulses under this brand. At present the average price of rice in the country is Rs 43 per kg.It will be sold through the National Agricultural Cooperative Marketing Federation of India (Nafed), National Cooperative Consumers Federation (NCCF) and Kendriya Bhandar outlets.

Biryani is the favorite food in the country for the eighth consecutive year

28Dec

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Business News, Feature, Food and Beverages, National News

Biryani is the favorite food in the country for the eighth consecutive year

Jaipur,December 28, 2023.Food delivery service providers Zomato and Swiggy have released their report on order patterns. According to them, Biryani was ordered the most in the country in 2023.The special thing is that in the last 8 years, Biryani is the most ordered dish in India. According to Zomato, Biryani topped the list of most ordered dishes on the platform with 10.09 crore orders in 2023. At the same time, Pizza stood at second place with 7.45 crore orders and Noodle Bowl at third place with 4.55 crore orders.Zomato told that with this many orders of biryani, 8 Qutub Minar of Delhi can be filled. Talking about pizzas, their number is so high that they can completely cover 5 stadiums as big as Eden Garden Cricket Stadium in Kolkata. Apart from this, talking about noodles...