Indore, January 2024.

Demonstrating a significant leap in its expansion, Scuzo Ice ‘O’ Magic, well-known as the pioneering Live Popsicle Concept and Dessert Café in India, enters Madhya Pradesh with its flagship outlet in Indore. Located at Unit 102 & 202, Mangalam Elite, 5-6 Joy builder colony, Saket Indore Pin- 452001, the establishment invites individuals to embark on a nostalgic journey to their childhood, filled with joy and delicious treats. Notably, it maintains a commitment to providing a health-conscious and low-sugar experience.

Scuzo Ice ‘O’ Magic, an innovative live popsicle concept brand, enabling customers to individually choose their preferred fruit from a diverse selection and observe the artistic process as their popsicle takes shape in mere minutes. Expanding beyond popsicles, Scuzo Ice ‘O’ Magic presents an array of desserts, featuring enticing options such as waffles, pancakes, milkshakes, dessert cakes, and sundaes, all meticulously designed to cater to a variety of sweet preferences.

Motivated by a steadfast vision, Scuzo Ice ‘O’ Magic strives to offer 100% natural products, seeking recognition as a brand synonymous with expertise and innovation in the frozen dessert sector. Tailoring its offerings to health-conscious consumers, it presents wholesome desserts crafted from exotic fruits, entirely eschewing the use of chemicals and preservatives. Proactively engaging in sustainable initiatives, Scuzo Ice ‘O’ Magic takes steps to reduce its ecological footprint and promote mindful consumption. A notable innovation involves the introduction of rice straws infused with edible flavors, ensuring both consumer safety and a commitment to environmental friendliness.

Reflecting on the launch, Gagan Anand, Founder and Director of Scuzo Ice ‘O’ Magic, stated, “My daily dedication to crafting unique and naturally inspired frozen desserts ignites my enthusiasm. Following the success of our first venue, the debut of our second location in Indore brings us immense joy. We are excited to announce this venture, aspiring to offer customers a captivating experience through our live popsicle concept and a diverse selection of delectable treats. Our steadfast commitment to utilizing 100% natural ingredients and embracing sustainable practices reflects our dedication to outstanding taste and environmental awareness. Together, we are paving the way for a future where indulgence and responsibility seamlessly blend.”


Expressing enthusiasm about the collaboration, Franchise Unit Partner Sainath Enterprises owned by Dhirendra Rajguru, Nikunj Rajguru, Kapil Rajguru and Ashika Jain remarked, “We are absolutely thrilled about this new and promising collaboration with Scuzo Ice ‘O’ Magic. It presents a fantastic opportunity to spread joy through our nostalgic popsicle concept and delightful dessert café. It’s not just about creating a delightful experience; it’s about contributing to the overall happiness and fostering well-rounded development, especially for the younger generation. We are eagerly looking forward to serving the wonderful people of Indore with our unique offerings, and I’m confident that our Scuzo Ice ‘O’ Magic outlet will quickly become a cherished destination for families, friends, and dessert enthusiasts alike. With our commitment to providing the best in high-quality, fresh, and wholesome ingredients, we envision creating a space where patrons can indulge in their favorite treats in a roomy and welcoming setting.

This partnership aligns perfectly with our commitment to ethical values, offering an extensive assortment of desserts complemented by a variety of both warm and chilled beverages. We are truly excited about the journey ahead and the joy we’ll bring to the people of Indore!”