New Delhi, October 18, 2023
Addingcheer to the festive season, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters today announced the second edition of Hero GIFT – theGrand Indian Festival of Trust.
The GIFT program encompassesnew model refreshes, eye-catching color schemes, exciting benefits*, finance schemes*and much more.
First launched in the year 2022, the Hero GIFT program embodies unbridled celebrations with refined modern traditions. The theme for the mega campaign this year is ‘IssTyohar,NayiRaftaar’ which reflects the positive sentiments of the Indian families who are gearing up to celebrate thefestival with excitement and optimism.
Commenting on the occasion, Mr.Ranjivjit Singh, Chief Business Officer, India Business Unit, Hero MotoCorpsaid, “The Hero GIFT program is a gesture of gratitude to commemorate the unwavering trustthat customers have reposed on us.As amuch-loved household brand in the country, Hero MotoCorp takes pride in bringing the best for our customers.Through the GIFT program, we aim to offer an excitingrange of motorcycles and scooters withattractive finance schemes andlow interest rates that will empower the customers to bring home iconic Hero products.”
This program will feature a host of exciting colour schemesfrom Hero MotoCorp’s portfolio, including Hero Xoom LX in Pearl White Silver, Pleasure LX in Matte Vernier Grey, and Pleasure CX in Teal Blue and Matte Black trims. The Pleasure VX will be available in all newMatte Black and Pearl Silver White trims while the customers will be able to take home the Nexus Blue, Pearl Silver White, and Noble Red editions of the Destini Prime and the Destini XTEC in Pearl Silver White color trim.
The festive season will also see the introduction of all new Canvas stripe trims for the HF Deluxe, new Matt Nexus Blue trim for the Super Splendor XTEC, and all new trims for the Splendor+ and Splendor+ XTEC. Passion+ and Passion XTEC will be available in Black Grey and Matte Axis Grey trims respectively.
Hero MotoCorp will also offer several new benefits like cash bonus upto 5500 INR* and exchange bonus upto 3000 INR* and exciting finance scheme of Buy Now, Pay in 2024. Customers will also have an opportunity to secure loans at a low-interest rate of 6.99%, free from hypothecation fees, and benefiting from Aadhar-based loans and convenient cash EMIs.
Hero MotoCorp has also planned a pan-India 360-degree campaign on TV, Print, Digital and OOH to promote the GIFT 2023 program. Adding to the celebratory mood of the cricket season, the campaign will also feature on TV broadcast of the ongoing ICC Men’s Cricket World Cup 2023.